Posts by Ashley Myers
Dexcom’s 2023 Super Bowl Ad: Normalizing Medical Devices
https://storysoft.io/wp-content/uploads/2023/02/dexcom-1.mp3 The Super Bowl brought us its usual abundance of star-studded commercials on Sunday, Dexcom standing out with an ad for its new continuous glucose monitoring (CGM) system, featuring pop sensation Nick Jonas. The ad might not have millions of YouTube views like those sponsored by brands such as Pepsi and T-Mobile, but 160K is…
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Conversational Marketing: Meet Customers at a Human Level
https://storysoft.io/wp-content/uploads/2024/01/conversational-marketing-1.mp3 The personalization of marketing has become a priority across industries, and with good reason. McKinsey’s Next in Personalization Report revealed that 71% of consumers expect personalization. To expect personalization is to expect humanization. And what’s more human than having a conversation? Here enters conversational marketing. What is conversational marketing? Defined by its creator, tech…
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The Building Blocks of Your Brand World
https://storysoft.io/wp-content/uploads/2024/01/building-blocks-of-brand-world-1.mp3 More often than not, a story contains multiple stories, like a nesting doll made out of words. Your brand world is built the same way, but instead of stories within stories, you’re looking at worlds within worlds. A note on brand worldbuilding This is the act of creating a branded world for your customers…
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Immersive Brand Worldbuilding
https://storysoft.io/wp-content/uploads/2023/01/immersive-brand-worldbuilding-1.mp3 Let’s pretend storytelling is a tree for a second. Worldbuilding is one of its most vital roots; without it, the tree would fall. And it isn’t just reserved for fictional pursuits, marketers can leverage brand worldbuilding, too, becoming creative architects. What is worldbuilding? Worldbuilding is as it sounds. It’s the process of creating a…
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STORYSOFT’S UX Laws Guide for Digital Storytelling
Senior UX designer Jon Yablonski compiled a list of UX laws built on the basis of psychology and the trends seen in how humans perceive various aspects of design. In this guide, we’ll define and discuss the same UX laws through the lens of digital storytelling. By putting the UX laws into practice in your…
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Marketing Mavens: Orangetheory Masters Community Marketing
Orangetheory Fitness offers more than killer workouts, it offers community. Boasting nearly a million members, the fitness giant has its customers in the palm of its orange hands. Community marketing is effective because it relies on fostering meaningful connections centered around one’s business, thereby increasing customer loyalty. I can vouch for Orangetheory’s irresistible pull. They…
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Practicing Empathetic Marketing in the Life Sciences
https://storysoft.io/wp-content/uploads/2022/12/Empathetic-Marketing-in-the-Life-Sciences.mp3 Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might as well be a piggy bank marketers are trying to break open. One commendable moment of empathy in the life sciences that comes…
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3 Marketing Resolutions to Add to Your 2023 List
Whether you’re the type to thoughtfully take to your journal on December 31st or scoff at personal resolutions, it’s still a smart idea to look ahead when it comes to your marketing job. You are meant to grow along with your company and put your best foot forward. Here are some marketing resolutions to propel…
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Seasonal Nostalgia Marketing
When December rides in on its merry sleigh, seasonal nostalgia marketing is just the thing to captivate consumers. Welcome the Ghost of Christmas Past to centerstage, with it a flurry of nostalgia. Here are some ways you can incorporate nostalgia into your ads this holiday season: Rekindle youth For many of us, the holiday season…
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