Posts by Ashley Myers
Ramp Up Engagement with Interactive Marketing
Our daily lives are so steeped in interactivity that you might not even think about it. You go into a coffee shop and order from an interactive takeout menu without a second thought, pleased with the convenience. Just an average day in the 21st century. Same goes for commercial work. Interactive marketing directly involves customers…
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Humor Marketing: Leveraging Laughter in Your Ads
Humor is a timeless hook. We know it works because the punchline comes at the end of a joke. This means an audience is already captivated prior to the heavy hit of hilarity (when a joke is done right), a testament to comedy’s strength. Humor marketing fuses comedy and information together, not skimping on the…
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The Power of Perspective: Vrbo Shows Us How Our Story Begins
In Vrbo’s new ad, released in late July, we witness the power of perspective, especially because the perspective is ours. For the first half of the 30-second ad, you are the main character, and so am I. The style of filming makes it feel as if it is shown through our eyes. Starting in…
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Digital Story Builder: No Code Needed
Your brand deserves the spotlight. What better spotlight is there than powerful storytelling? With our innovative story builder, you can create an immersive digital experience for your brand. The best part? It can be built in mere minutes and no code is needed. Starting from scratch The first course of action is crafting your…
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STORYSOFT’s ABT Framework Guide
There is no one way to go about telling a story. Some begin in medias res, while others start from the ground up, before the action has loudly announced its presence and trampled over a book’s pages or hurtled off a storyteller’s tongue. Stories can be short or long, prose or verse, simple or complex.…
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It’s Time to Prioritize Personalization: Today’s Examples
Personalization is becoming less of an option and more of a necessity when it comes to modern marketing strategy. In McKinsey & Company’s 2021 report, it was determined that 70% of consumers now expect personalization. That’s not all, the study shows that they are frustrated if those expectations aren’t met. What this means is that…
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Patient Segmentation for Deeper Connection
Market segmentation is a valuable tool for marketers, as it fine-tunes and customizes communication with consumers. Pharmaceutical companies would do well to utilize patient segmentation, resulting in better connections with patients as their specific needs are addressed. Patients are segmented into various groups based on factors such as age and condition. Their aforementioned needs…
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HCP Segmentation for Effective Personalization
One size does not fit all. Pharmaceutical companies are turning to HCP segmentation to personalize their content for busy HCPs. The goal: generate quality leads, increase conversion rates, and boost customer satisfaction. HCPs are segmented into various groups based on factors such as location and behavioral patterns. The needs of these unique groups will…
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The Rise of Pharma TikTok
TikTok’s popularity soared in 2020, home-bound folks finding solace in the app as we entered the widely described “unprecedented times.” 15-second dance trends blew up, launching teens into stardom overnight. Musicians played under the digital spotlight. Artists, fitness coaches, actors, chefs…most everyone found a rapt audience on TikTok. This extends to the pharmaceutical industry. Pharma…
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