Posts by Ashley Myers
Color Psychology Part Three: Pink Branding
In today’s color blog, we’ll dive into the psychology of pink and how you can use pink branding to target specific audiences. From its gendered associations to its possible soothing effects, pink is more complex than you might think. If you missed our blog on the psychology of red, check that out. If you’re caught…
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Increase Marketing Conversion Rates by Choosing the Right CTA
A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a product or signing up for a newsletter. You’ve likely heard the term “action item” be tossed around your workplace. A CTA is like an action…
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Color Psychology Part Two: Marketing with Red
The psychology of red deserves a blog all to itself, as it’s a meaty subject. Like green, red is a double-sided coin, making marketing with red versatile. It’s the color of blood and roses. Flip it for danger or desire, varied shades within each. If you missed part one of our color psychology series, click…
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Color Psychology: Leveraging Colors in Marketing
Our exterior world is a vast map of colors. We wake to blue skies and green trees. Some of us sip dark brown coffee as we stare at white screens. You probably don’t drink your morning coffee and wonder, how does this color make me feel? But, when you are soaking in serenity under a…
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Ramp Up Engagement with Interactive Marketing
Our daily lives are so steeped in interactivity that you might not even think about it. You go into a coffee shop and order from an interactive takeout menu without a second thought, pleased with the convenience. Just an average day in the 21st century. Same goes for commercial work. Interactive marketing directly involves customers…
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Humor Marketing: Leveraging Laughter in Your Ads
Humor is a timeless hook. We know it works because the punchline comes at the end of a joke. This means an audience is already captivated prior to the heavy hit of hilarity (when a joke is done right), a testament to comedy’s strength. Humor marketing fuses comedy and information together, not skimping on the…
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The Power of Perspective: Vrbo Shows Us How Our Story Begins
In Vrbo’s new ad, released in late July, we witness the power of perspective, especially because the perspective is ours. For the first half of the 30-second ad, you are the main character, and so am I. The style of filming makes it feel as if it is shown through our eyes. Starting in…
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Digital Story Builder: No Code Needed
Your brand deserves the spotlight. What better spotlight is there than powerful storytelling? With our innovative story builder, you can create an immersive digital experience for your brand. The best part? It can be built in mere minutes and no code is needed. Starting from scratch The first course of action is crafting your…
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STORYSOFT’s ABT Framework Guide
There is no one way to go about telling a story. Some begin in medias res, while others start from the ground up, before the action has loudly announced its presence and trampled over a book’s pages or hurtled off a storyteller’s tongue. Stories can be short or long, prose or verse, simple or complex.…
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