Posts by Ashley Myers
It’s Time to Prioritize Personalization: Today’s Examples
Personalization is becoming less of an option and more of a necessity when it comes to modern marketing strategy. In McKinsey & Company’s 2021 report, it was determined that 70% of consumers now expect personalization. That’s not all, the study shows that they are frustrated if those expectations aren’t met. What this means is that…
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Patient Segmentation for Deeper Connection
Market segmentation is a valuable tool for marketers, as it fine-tunes and customizes communication with consumers. Pharmaceutical companies would do well to utilize patient segmentation, resulting in better connections with patients as their specific needs are addressed. Patients are segmented into various groups based on factors such as age and condition. Their aforementioned needs…
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HCP Segmentation for Effective Personalization
One size does not fit all. Pharmaceutical companies are turning to HCP segmentation to personalize their content for busy HCPs. The goal: generate quality leads, increase conversion rates, and boost customer satisfaction. HCPs are segmented into various groups based on factors such as location and behavioral patterns. The needs of these unique groups will…
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The Rise of Pharma TikTok
TikTok’s popularity soared in 2020, home-bound folks finding solace in the app as we entered the widely described “unprecedented times.” 15-second dance trends blew up, launching teens into stardom overnight. Musicians played under the digital spotlight. Artists, fitness coaches, actors, chefs…most everyone found a rapt audience on TikTok. This extends to the pharmaceutical industry. Pharma…
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Why You Should Create Personalized Content for Patients
Health is an incredibly personal topic, arguably the most personal. Why not treat it as such? Creating personalized content for patients should be the norm. Think about it like this: if a patient goes to their doctor to be prescribed medication to help them, the doctor treats them like a human. They are sympathetic,…
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Marketing Mavens: Oat Haus Is Expertly Marketing to the Modern Consumer
To kick off our new series, Marketing Mavens, in which we’ll spotlight some stellar businesses, we have the oat spread of your dreams: Oat Haus granola butter. (Not sponsored, just enjoyed.) Marketing to the modern consumer requires paying close attention to viral trends and standing out on social media, at which Oat Haus excels. …
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Why You Should Prioritize Personalized Content
As the old adage goes, treat people how you want to be treated. In this case, treat customers like actual humans rather than faceless numbers. Personalized content is vital to your success. Would you pay any mind to a generic ad that makes its way into your inbox like an unwanted pest? Probably not. Let’s…
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The Reign of Brevity: Why Snackable Content Maximizes Engagement
When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok or a baby boomer reading a brief article, you’re snacking on text or graphics, not devouring a full meal of information. Snackable content maximizes engagement…
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Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days
Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of a crinkled deck of cards or a cluster of dandelions. The power of nostalgia is infinite. Nostalgia awakens our youth and our joy in a…
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