Posts by Ashley Myers
Data Storytelling: How Spotify Wrapped Hooks the World
The holiday season isn’t the only thing to look forward to come late November. Spotify Wrapped is the early Christmas gift that hijacks social media and conversations for a few days of music-centric buzz. Data storytelling at its finest, Spotify Wrapped generates a series of personalized insights on users’ listening habits to tell the unique…
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The Perfect Recipe for Holiday Marketing
The holiday season is upon us. As the nights get longer and the days get colder, we find solace in our loved ones, perhaps by a fire. Holiday marketing should fill customers with that same warmth. If your holiday ad doesn’t leave a customer either smiling or in tears of joy, it’s not doing its…
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Color Psychology Part Three: Pink Branding
In today’s color blog, we’ll dive into the psychology of pink and how you can use pink branding to target specific audiences. From its gendered associations to its possible soothing effects, pink is more complex than you might think. If you missed our blog on the psychology of red, check that out. If you’re caught…
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Increase Marketing Conversion Rates by Choosing the Right CTA
A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a product or signing up for a newsletter. You’ve likely heard the term “action item” be tossed around your workplace. A CTA is like an action…
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Color Psychology Part Two: Marketing with Red
The psychology of red deserves a blog all to itself, as it’s a meaty subject. Like green, red is a double-sided coin, making marketing with red versatile. It’s the color of blood and roses. Flip it for danger or desire, varied shades within each. If you missed part one of our color psychology series, click…
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Color Psychology: Leveraging Colors in Marketing
Our exterior world is a vast map of colors. We wake to blue skies and green trees. Some of us sip dark brown coffee as we stare at white screens. You probably don’t drink your morning coffee and wonder, how does this color make me feel? But, when you are soaking in serenity under a…
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Ramp Up Engagement with Interactive Marketing
Our daily lives are so steeped in interactivity that you might not even think about it. You go into a coffee shop and order from an interactive takeout menu without a second thought, pleased with the convenience. Just an average day in the 21st century. Same goes for commercial work. Interactive marketing directly involves customers…
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Humor Marketing: Leveraging Laughter in Your Ads
Humor is a timeless hook. We know it works because the punchline comes at the end of a joke. This means an audience is already captivated prior to the heavy hit of hilarity (when a joke is done right), a testament to comedy’s strength. Humor marketing fuses comedy and information together, not skimping on the…
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The Power of Perspective: Vrbo Shows Us How Our Story Begins
In Vrbo’s new ad, released in late July, we witness the power of perspective, especially because the perspective is ours. For the first half of the 30-second ad, you are the main character, and so am I. The style of filming makes it feel as if it is shown through our eyes. Starting in…
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