Posts by Ashley Myers
Practicing Empathetic Marketing in the Life Sciences
https://storysoft.io/wp-content/uploads/2022/12/Empathetic-Marketing-in-the-Life-Sciences.mp3 Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might as well be a piggy bank marketers are trying to break open. One commendable moment of empathy in the life sciences that comes…
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3 Marketing Resolutions to Add to Your 2023 List
Whether you’re the type to thoughtfully take to your journal on December 31st or scoff at personal resolutions, it’s still a smart idea to look ahead when it comes to your marketing job. You are meant to grow along with your company and put your best foot forward. Here are some marketing resolutions to propel…
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Seasonal Nostalgia Marketing
When December rides in on its merry sleigh, seasonal nostalgia marketing is just the thing to captivate consumers. Welcome the Ghost of Christmas Past to centerstage, with it a flurry of nostalgia. Here are some ways you can incorporate nostalgia into your ads this holiday season: Rekindle youth For many of us, the holiday season…
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Data Storytelling: How Spotify Wrapped Hooks the World
The holiday season isn’t the only thing to look forward to come late November. Spotify Wrapped is the early Christmas gift that hijacks social media and conversations for a few days of music-centric buzz. Data storytelling at its finest, Spotify Wrapped generates a series of personalized insights on users’ listening habits to tell the unique…
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The Perfect Recipe for Holiday Marketing
The holiday season is upon us. As the nights get longer and the days get colder, we find solace in our loved ones, perhaps by a fire. Holiday marketing should fill customers with that same warmth. If your holiday ad doesn’t leave a customer either smiling or in tears of joy, it’s not doing its…
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Color Psychology Part Three: Pink Branding
In today’s color blog, we’ll dive into the psychology of pink and how you can use pink branding to target specific audiences. From its gendered associations to its possible soothing effects, pink is more complex than you might think. If you missed our blog on the psychology of red, check that out. If you’re caught…
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Increase Marketing Conversion Rates by Choosing the Right CTA
A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a product or signing up for a newsletter. You’ve likely heard the term “action item” be tossed around your workplace. A CTA is like an action…
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Color Psychology Part Two: Marketing with Red
The psychology of red deserves a blog all to itself, as it’s a meaty subject. Like green, red is a double-sided coin, making marketing with red versatile. It’s the color of blood and roses. Flip it for danger or desire, varied shades within each. If you missed part one of our color psychology series, click…
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Color Psychology: Leveraging Colors in Marketing
Our exterior world is a vast map of colors. We wake to blue skies and green trees. Some of us sip dark brown coffee as we stare at white screens. You probably don’t drink your morning coffee and wonder, how does this color make me feel? But, when you are soaking in serenity under a…
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