Posts by Ashley Myers
The Reign of Brevity: Why Snackable Content Maximizes Engagement
When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok or a baby boomer reading a brief article, you’re snacking on text or graphics, not devouring a full meal of information. Snackable content maximizes engagement…
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Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days
Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of a crinkled deck of cards or a cluster of dandelions. The power of nostalgia is infinite. Nostalgia awakens our youth and our joy in a…
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Why Omnichannel Pharma is the New HCP and Patient Engagement Solution
Multichannel efforts weren’t enough to break through to busy HCPs and patients, so an omnichannel approach is steadily coming to the forefront of pharma marketing strategy. Omnichannel pharma is today’s dynamic solution to adapting to the evolving marketing landscape. Smart Insights describes omnichannel marketing as being “about providing appropriate and relevant content across different channels…
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How to Write a Strong Hook for Your Ads
In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every powerful story begins with a strong hook; ads are no exception. How can you expect to reel in customers if you don’t hook them…
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The Science Behind Storytelling: When You Give a Brain a Story
We all consume stories on a daily basis, whether that be a friend’s account of their weekend, a popular TV show, or a harrowing report on the news. Storytelling is so deeply ingrained in us that you might not think twice about your body’s reaction to it. The science behind storytelling explains those reactions. It…
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Why Snackable Content Is the Future of Pharma Marketing
Brand websites aren’t going out of style, but they can coexist alongside a new method of pharma marketing, that being snackable content, more specifically, the snackable digital experience. Instead of inundating HCPs with an entire website’s worth of information to sift through inefficiently, guide them through a brief but immersive digital experience on their…
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Why Airbnb’s “Strangers” Ad Works: Cultivating Empathy In Marketing
Not all stories need words. If you practice cultivating empathy in marketing, your audience will be hooked on a feeling rather than a phrase. Directed by Kim Gehrig, “Strangers” is somewhat of a master class in storytelling. Empathy is at its core, bolstered by cinematic sound effects and literary devices such as suspense. …
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Use Snackable Content to Engage Consumers
With the rise of social media and the decline in attention span, people are accustomed to consuming snackable content, whether that be a 15-second TikTok or an Instagram story. Why not extend that to all marketing, creating those same experiences for consumers outside of social media? We’re all consumers. Put yourself in your customer’s shoes. …
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