First Party Data
Generate Actionable Insights with STORYSOFT
Sifting through dense piles of jumbled third-party data is the bane of every healthcare marketer’s existence. Oftentimes it’s an unintelligible mess that does little to help indicate which marketing messages are most effective. With STORYSOFT, you can leave the mess behind. Own your data and glean actionable insights from it to continually refine your content. Collect…
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Ramp Up Engagement with Interactive Marketing
Our daily lives are so steeped in interactivity that you might not even think about it. You go into a coffee shop and order from an interactive takeout menu without a second thought, pleased with the convenience. Just an average day in the 21st century. Same goes for commercial work. Interactive marketing directly involves customers…
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Why You Should Create Personalized Content for Patients
Health is an incredibly personal topic, arguably the most personal. Why not treat it as such? Creating personalized content for patients should be the norm. Think about it like this: if a patient goes to their doctor to be prescribed medication to help them, the doctor treats them like a human. They are sympathetic,…
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Why You Should Prioritize Personalized Content
As the old adage goes, treat people how you want to be treated. In this case, treat customers like actual humans rather than faceless numbers. Personalized content is vital to your success. Would you pay any mind to a generic ad that makes its way into your inbox like an unwanted pest? Probably not. Let’s…
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