Industry Stories
Standout Healthcare Super Bowl Commercials
The Super Bowl is about more than football, viewers flocking to their screens to see what new commercials big brands have cooked up each year (and for many this past Sunday, to catch a glimpse of Taylor Swift). 2024’s healthcare Super Bowl commercials tackled a range of topics, from father-daughter bonding to body image. …
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4 Examples of Modern Advertising That Live Outside the Box
https://storysoft.io/wp-content/uploads/2023/06/modern-ads-1.mp3 Sticking to the status quo won’t win you any points with consumers. People want to be surprised, delighted, even, by your spin on modern advertising. Think outside the box. Color outside the lines. Do anything but be predictable. Explore your creative side to wow consumers. I’ve compiled a list of ads released…
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Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You
https://storysoft.io/wp-content/uploads/2024/01/universal-mirror-experiences-1.mp3 Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting recognition. Those “I see myself in you” or even “I am you” moments are brought to life, the “you” being the main character in a…
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Humor Marketing: Leveraging Laughter in Your Ads
Humor is a timeless hook. We know it works because the punchline comes at the end of a joke. This means an audience is already captivated prior to the heavy hit of hilarity (when a joke is done right), a testament to comedy’s strength. Humor marketing fuses comedy and information together, not skimping on the…
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3 Trends for Marketing Beauty in 2020
With a global pandemic forcing us to spend copious amounts of time isolated at home and staring at our own reflection in virtual meetings, consumers are making big changes in their beauty priorities. Marketers need to keep up with these beauty trends and move quickly to pivot their strategies to accommodate our strange new reality.…
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How to Recruit Students: Tell Your College Story
Looking for the most effective way to recruit students to your college or university? With so many college and university options out there these days, recruitment has become a huge priority for higher education. That’s where storytelling comes in. By telling your college story, you can break through to prospective students. The college story…
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