https://storysoft.io/wp-content/uploads/2023/06/modern-ads.mp3 Sticking to the status quo won’t win you any points with consumers. People want to be surprised, delighted, even, by your spin on modern advertising. Think outside the box.… Read More »4 Examples of Modern Advertising That Live Outside the Box
https://storysoft.io/wp-content/uploads/2023/03/universal-mirror-experiences.mp3 Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting… Read More »Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You
Humor is a timeless hook. We know it works because the punchline comes at the end of a joke. This means an audience is already captivated prior to the heavy… Read More »Humor Marketing: Leveraging Laughter in Your Ads
With a global pandemic forcing us to spend copious amounts of time isolated at home and staring at our own reflection in virtual meetings, consumers are making big changes in… Read More »3 Trends for Marketing Beauty in 2020
Looking for the most effective way to recruit students to your college or university? With so many college and university options out there these days, recruitment has become a huge… Read More »How to Recruit Students: Tell Your College Story