Commercials should not be opaque or distant to their audience, they should be reflective and connective. Companies creating mirror experiences are doing more than cultivating empathy, they’re also prompting recognition.… Read More »Creating Universal Mirror Experiences in Marketing: Vrbo Speaks to You
Humor is a timeless hook. We know it works because the punchline comes at the end of a joke. This means an audience is already captivated prior to the heavy… Read More »Humor Marketing: Leveraging Laughter in Your Ads
With a global pandemic forcing us to spend copious amounts of time isolated at home and staring at our own reflection in virtual meetings, consumers are making big changes in… Read More »3 Trends for Marketing Beauty in 2020
Are you looking for the most effective way to recruit students to your college or university? With so many college and university options out there these days, college recruitment has… Read More »The Best Way to Recruit Students Is Tell Your College Story