Pharma Marketing
The Omnichannel Approach for Pharma Marketers: A Getting Started Guide
Omnichannel continues its long-standing reign as a kingly buzzword in the pharmaceutical industry, and it isn’t being overthrown anytime soon. The omnichannel approach is driven by how seamless and personalized your pharma brand’s digital experiences are for users. HCPs and patients should feel like they are at the center of your brand’s universe, their…
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Reimagine the Patient Registration Experience
https://storysoft.io/wp-content/uploads/2023/03/Reimagining-the-Patient-Registration-Experience.mp3 “Fun” and “registration forms” aren’t usually found in the same sentence. They are practically antonyms…or they were. It’s time to reimagine the patient registration experience, making it more enjoyable for targeted patients, thereby increasing signups. How can you give your patient program registration form the facelift it so desperately needs? By reshaping it into…
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Pharmaceutical Brand Worldbuilding
https://storysoft.io/wp-content/uploads/2024/01/pharma-brand-worldbuilding-1.mp3 As a pharmaceutical marketer, instilling trust in HCPs and patients is vital. Trust in a pharma brand’s data and claims opens the door to increased engagement. One method other industries have been using to successfully forge trusting relationships with customers is brand worldbuilding. Let’s step back for a moment and briefly discuss what worldbuilding…
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Dexcom’s 2023 Super Bowl Ad: Normalizing Medical Devices
https://storysoft.io/wp-content/uploads/2023/02/dexcom-1.mp3 The Super Bowl brought us its usual abundance of star-studded commercials on Sunday, Dexcom standing out with an ad for its new continuous glucose monitoring (CGM) system, featuring pop sensation Nick Jonas. The ad might not have millions of YouTube views like those sponsored by brands such as Pepsi and T-Mobile, but 160K is…
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Practicing Empathetic Marketing in the Life Sciences
https://storysoft.io/wp-content/uploads/2022/12/Empathetic-Marketing-in-the-Life-Sciences.mp3 Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might as well be a piggy bank marketers are trying to break open. One commendable moment of empathy in the life sciences that comes…
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