Increase Time with Physicians by Ditching the Field-Triggered Emails
Reps need a new way to increase time with physicians. Why? Access to physicians has been steadily declining, driving reps to turn to email to grab HCP attention. The problem? Physicians are being inundated with field-triggered emails, rendering them ineffective.
Many brands are seeing a drop in open and click-through rates. That means email isn't enough. So what will get your brand in front of physicians? Using digital experiences as interactive leave behinds.
What are interactive leave behinds?
With STORYSOFT, you can build personalized digital experiences called Stories to leave with physicians. They’re like social media stories without the compliance concerns and with all the compelling audiovisual elements.
Stories are dynamic, emotion-evoking, snackable, and they contain core brand messages. Plus, they’re cheaper than print leave behinds and far easier to update.
Another perk of our digital experiences is the creative freedom that comes with designing and crafting unique copy to make them compelling to specific physicians. Stories can cover anything from patient testimonials to dosing and administration, opening up a world of possibility. They can be short and video-forward, or they can be filled with interactive features like sliders and surveys.
Let your creativity run wild to deeply engage physicians.
How can your reps make a bigger impact?
Make the most of the time your reps do have with physicians by using Stories as digital leave behinds. It’s just the solution you need to jumpstart rep impact without having to flood HCPs’ inboxes.
How does it work?
In a single tap, reps can generate a personalized QR code from their CLM presentation, linking out to the Story they’d like to deliver to a physician.
The physician simply scans the QR code to access the Story on their phone. It couldn't be easier or more convenient.
This way reps can extend their time with physicians as they walk them through the chosen Story. That time is extended even further, since physicians can access the Story on-demand after a sales call is over.
In a STORYSOFT case study, it was found that 96% of the physicians in the study converted to access the digital leave behind and 84% of the physicians actively engaged with the content after scanning the QR code. Print and email can't compete.
The final cherry on top? With Stories, physician-level data is collected and transferred back to reps for use during future sales conversations.
Your brand will be able to continuously track Story performance with a real-time dashboard. You’ll be able to glean invaluable insights into HCP preferences and needs. For example, find out which messages resonate with HCPs and which fall flat, driving constant message refinement.
It’s simple. If you’re searching for a way to increase time with physicians, boost rep impact, and reduce print costs, swap the print leave behinds and field-triggered emails for Stories.
Increase time with physicians with STORYSOFT's rep solution. Learn more.
Book a Demo
See how to bring personalized digital experiences to life for your brand
During the call you will:
- Hear how it works
- See example digital Stories
- Walk through the analytics
- Get your questions answered
