QR Codes Done Right: Reduce Friction with Direct Mailer Postcards
Don’t hide your QR codes under layers of packaging. Reduce friction with direct mailer postcards.
Picture this: you receive two pieces of mail from two different healthcare brands, an envelope and a postcard. The postcard is plastered with a compelling header and an easy-to-reach QR code. The envelope is standard, a QR code sealed inside. Which piece of mail would you be more likely to engage with? I’m assuming the former.
Why? Because consumers will choose the path of least resistance every time, HCPs and patients included.
Make your direct mailer postcards more engaging with Stories
Eliminating extra steps could be the difference between a conversion and someone tossing your mailer in the trash, but a QR code isn’t enough to win over HCPs and patients. You need to succinctly tease the QR code’s destination, encouraging recipients it’s worth scanning.
What sort of destination prompts recipients to take action? An interactive digital experience (what we call a Story).
Stories consist of everything that makes a digital experience worthwhile: personalization, attention-grabbing graphics, concise copy, interactive elements, and more. Plus, they're mobile-optimized, creating a smooth user experience.
Make your Story a "choose your own adventure" experience. Guide HCPs and patients through customer testimonials or dosing and titration options. Add optional music. Incorporate sliders and voiceovers. Your Story can have it all.
Once HCPs and patients scan the direct mailer postcard's QR code, the social media-style Story flow will help capture and hold their attention, increasing the likelihood they'll take high-value actions.
By linking to STORYSOFT Stories from your direct mailer postcards, you can collect a wealth of HCP- and patient-level insights. Such data drives constant message refinement, making every campaign better and more effective than the last.
Start optimizing your direct mailer campaigns using Story QR codes now.
Supercharge direct mailer impact with STORYSOFT. Learn more.
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See how to bring personalized digital experiences to life for your brand
During the call you will:
- Hear how it works
- See example digital Stories
- Walk through the analytics
- Get your questions answered
