Hook Your Audience: Marketing Tips Inspired by British Airways

https://storysoft.io/wp-content/uploads/2024/01/hook-your-audience-1.mp3 Can I tell you a secret? If your marketing content doesn’t hook your audience immediately, you’ve lost.   Maybe that’s not so secret, but I’ve got your attention now, haven’t I? No one can resist feeling like they’re in on something hush-hush.    Why is an instant hook so crucial?    Think of a…

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Boost Brand Awareness: Make Your Featured Image an Ad

https://storysoft.io/wp-content/uploads/2023/06/featured-image-an-ad-2.mp3 When perusing the wide web for blogs of interest, you’ll find yourself lost in a sea of pictures. It’s standard for blogs to present themselves to the world with a photo—frequently having only a tenuous link to the topic—and an engaging headline. The images are eye-catching, but they’re not valuable, meaning they don’t boost…

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Marketing Mavens: Orangetheory Masters Community Marketing

Orangetheory Fitness offers more than killer workouts, it offers community. Boasting nearly a million members, the fitness giant has its customers in the palm of its orange hands. Community marketing is effective because it relies on fostering meaningful connections centered around one’s business, thereby increasing customer loyalty. I can vouch for Orangetheory’s irresistible pull. They…

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3 Marketing Resolutions to Add to Your 2023 List

Whether you’re the type to thoughtfully take to your journal on December 31st or scoff at personal resolutions, it’s still a smart idea to look ahead when it comes to your marketing job. You are meant to grow along with your company and put your best foot forward. Here are some marketing resolutions to propel…

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Seasonal Nostalgia Marketing

When December rides in on its merry sleigh, seasonal nostalgia marketing is just the thing to captivate consumers. Welcome the Ghost of Christmas Past to centerstage, with it a flurry of nostalgia. Here are some ways you can incorporate nostalgia into your ads this holiday season: Rekindle youth For many of us, the holiday season…

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The Perfect Recipe for Holiday Marketing

The holiday season is upon us. As the nights get longer and the days get colder, we find solace in our loved ones, perhaps by a fire. Holiday marketing should fill customers with that same warmth. If your holiday ad doesn’t leave a customer either smiling or in tears of joy, it’s not doing its…

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Color Psychology Part Three: Pink Branding

In today’s color blog, we’ll dive into the psychology of pink and how you can use pink branding to target specific audiences. From its gendered associations to its possible soothing effects, pink is more complex than you might think. If you missed our blog on the psychology of red, check that out. If you’re caught…

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Increase Marketing Conversion Rates by Choosing the Right CTA

A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a product or signing up for a newsletter. You’ve likely heard the term “action item” be tossed around your workplace. A CTA is like an action…

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Color Psychology Part Two: Marketing with Red

The psychology of red deserves a blog all to itself, as it’s a meaty subject. Like green, red is a double-sided coin, making marketing with red versatile. It’s the color of blood and roses. Flip it for danger or desire, varied shades within each.   If you missed part one of our color psychology series, click…

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