The holiday season is upon us. As the nights get longer and the days get colder, we find solace in our loved ones, perhaps by a fire. Holiday marketing should… Read More »The Perfect Recipe for Holiday Marketing
In today’s color blog, we’ll dive into the psychology of pink and how you can use pink branding to target specific audiences. From its gendered associations to its possible soothing… Read More »Color Psychology Part Three: Pink Branding
A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a… Read More »Increase Marketing Conversion Rates by Choosing the Right CTA
The psychology of red deserves a blog all to itself, as it’s a meaty subject. Like green, red is a double-sided coin, making marketing with red versatile. It’s the color of… Read More »Color Psychology Part Two: Marketing with Red
Our exterior world is a vast map of colors. We wake to blue skies and green trees. Some of us sip dark brown coffee as we stare at white screens.… Read More »Color Psychology: Leveraging Colors in Marketing
Our daily lives are so steeped in interactivity that you might not even think about it. You go into a coffee shop and order from an interactive takeout menu without… Read More »Ramp Up Engagement with Interactive Marketing
Humor is a timeless hook. We know it works because the punchline comes at the end of a joke. This means an audience is already captivated prior to the heavy… Read More »Humor Marketing: Leveraging Laughter in Your Ads
One size does not fit all. Pharmaceutical companies are turning to HCP segmentation to personalize their content for busy HCPs. The goal: generate quality leads, increase conversion rates, and boost… Read More »HCP Segmentation for Effective Personalization
TikTok’s popularity soared in 2020, home-bound people finding solace in the app as we entered these widely described “unprecedented times.” 15-second dance trends blew up, launching teens into stardom overnight.… Read More »The Rise of Pharma TikTok
