Posts Tagged ‘Content Marketing’
Color Psychology: Leveraging Colors in Marketing
Our exterior world is a vast map of colors. We wake to blue skies and green trees. Some of us sip dark brown coffee as we stare at white screens. You probably don’t drink your morning coffee and wonder, how does this color make me feel? But, when you are soaking in serenity under a…
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Ramp Up Engagement with Interactive Marketing
Our daily lives are so steeped in interactivity that you might not even think about it. You go into a coffee shop and order from an interactive takeout menu without a second thought, pleased with the convenience. Just an average day in the 21st century. Same goes for commercial work. Interactive marketing directly involves customers…
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Humor Marketing: Leveraging Laughter in Your Ads
Humor is a timeless hook. We know it works because the punchline comes at the end of a joke. This means an audience is already captivated prior to the heavy hit of hilarity (when a joke is done right), a testament to comedy’s strength. Humor marketing fuses comedy and information together, not skimping on the…
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HCP Segmentation for Effective Personalization
One size does not fit all. Pharmaceutical companies are turning to HCP segmentation to personalize their content for busy HCPs. The goal: generate quality leads, increase conversion rates, and boost customer satisfaction. HCPs are segmented into various groups based on factors such as location and behavioral patterns. The needs of these unique groups will…
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The Rise of Pharma TikTok
TikTok’s popularity soared in 2020, home-bound folks finding solace in the app as we entered the widely described “unprecedented times.” 15-second dance trends blew up, launching teens into stardom overnight. Musicians played under the digital spotlight. Artists, fitness coaches, actors, chefs…most everyone found a rapt audience on TikTok. This extends to the pharmaceutical industry. Pharma…
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Marketing Mavens: Oat Haus Is Expertly Marketing to the Modern Consumer
To kick off our new series, Marketing Mavens, in which we’ll spotlight some stellar businesses, we have the oat spread of your dreams: Oat Haus granola butter. (Not sponsored, just enjoyed.) Marketing to the modern consumer requires paying close attention to viral trends and standing out on social media, at which Oat Haus excels. …
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Why You Should Prioritize Personalized Content
As the old adage goes, treat people how you want to be treated. In this case, treat customers like actual humans rather than faceless numbers. Personalized content is vital to your success. Would you pay any mind to a generic ad that makes its way into your inbox like an unwanted pest? Probably not. Let’s…
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Use Snackable Content to Engage Consumers
With the rise of social media and the decline in attention span, people are accustomed to consuming snackable content, whether that be a 15-second TikTok or an Instagram story. Why not extend that to all marketing, creating those same experiences for consumers outside of social media? We’re all consumers. Put yourself in your customer’s shoes. …
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Successful Product Marketing Starts with Storytelling
In a global cluttered marketplace, how do you get your products to stand out? It’s the biggest questions brands need to answer today. It’s a consumer driven world, and if you want them to pay a premium for your product, you need to give them a good reason. To succeed in this environment, brands need…
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