Posts Tagged ‘Marketing stories’
4 Examples of Modern Advertising That Live Outside the Box
https://storysoft.io/wp-content/uploads/2023/06/modern-ads-1.mp3 Sticking to the status quo won’t win you any points with consumers. People want to be surprised, delighted, even, by your spin on modern advertising. Think outside the box. Color outside the lines. Do anything but be predictable. Explore your creative side to wow consumers. I’ve compiled a list of ads released…
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Marketing Mavens: Why Oatly’s Creative Branding Has Generated Millions
https://storysoft.io/wp-content/uploads/2023/05/oatly.mp3 Next in our Marketing Mavens series is Oatly, the monstrously popular oat milk that took the U.S. by storm a few years back. It filled a gap in the beverage market, its outstanding creative branding efforts leading the charge. Oatly was founded in the early 90s by two Swedish brothers looking to create…
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Marketing Mavens: Orangetheory Masters Community Marketing
Orangetheory Fitness offers more than killer workouts, it offers community. Boasting nearly a million members, the fitness giant has its customers in the palm of its orange hands. Community marketing is effective because it relies on fostering meaningful connections centered around one’s business, thereby increasing customer loyalty. I can vouch for Orangetheory’s irresistible pull. They…
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The Power of Perspective: Vrbo Shows Us How Our Story Begins
In Vrbo’s new ad, released in late July, we witness the power of perspective, especially because the perspective is ours. For the first half of the 30-second ad, you are the main character, and so am I. The style of filming makes it feel as if it is shown through our eyes. Starting in…
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It’s Time to Prioritize Personalization: Today’s Examples
Personalization is becoming less of an option and more of a necessity when it comes to modern marketing strategy. In McKinsey & Company’s 2021 report, it was determined that 70% of consumers now expect personalization. That’s not all, the study shows that they are frustrated if those expectations aren’t met. What this means is that…
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Why Airbnb’s “Strangers” Ad Works: Cultivating Empathy In Marketing
Not all stories need words. If you practice cultivating empathy in marketing, your audience will be hooked on a feeling rather than a phrase. Directed by Kim Gehrig, “Strangers” is somewhat of a master class in storytelling. Empathy is at its core, bolstered by cinematic sound effects and literary devices such as suspense. …
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2 Personalized Marketing Examples to Help Your Brand Stand Out
If your brand is not providing me with the experience I want, the content I need, or the information I’m looking, at the moment I want it, you lose me. Personalized marketing is how brands will succeed in the future of marketing. In this article, we’ll take a look at three personalized marketing examples to…
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The Future of Marketing is Personalized Digital Storytelling
The future of marketing centers around a brands’ ability to deliver a magical digital experience, personalized to an individual, at the right time, with the right message, and through the right channel. In a cluttered global marketplace, attention is a marketers biggest asset. In order to break through the clutter, capture and hold…
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