Posts Tagged ‘Storytelling Basics’
Increase Patient Engagement by Telling a Hero vs. Villain Story
https://storysoft.io/wp-content/uploads/2023/06/villain-story-pharma-1.mp3 If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero vs. the villain.” Your brand is the hero. Your villain is the condition with which targeted patients struggle. To make a positive impression…
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Improve Marketing Performance with These 7 Literary Devices
It’s no secret that powerful storytelling is engaging. Our natural gravitation toward stories is a beautiful human quality. Stories tap into our fears, dreams, desires etc. But the best stories aren’t powerful by accident. Writers use tools known as literary devices to knead, sweeten, and season their work. To elevate the stories you tell and…
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The Building Blocks of Your Brand World
https://storysoft.io/wp-content/uploads/2024/01/building-blocks-of-brand-world-1.mp3 More often than not, a story contains multiple stories, like a nesting doll made out of words. Your brand world is built the same way, but instead of stories within stories, you’re looking at worlds within worlds. A note on brand worldbuilding This is the act of creating a branded world for your customers…
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Immersive Brand Worldbuilding
https://storysoft.io/wp-content/uploads/2023/01/immersive-brand-worldbuilding-1.mp3 Let’s pretend storytelling is a tree for a second. Worldbuilding is one of its most vital roots; without it, the tree would fall. And it isn’t just reserved for fictional pursuits, marketers can leverage brand worldbuilding, too, becoming creative architects. What is worldbuilding? Worldbuilding is as it sounds. It’s the process of creating a…
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Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days
Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of a crinkled deck of cards or a cluster of dandelions. The power of nostalgia is infinite. Nostalgia awakens our youth and our joy in a…
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How to Write a Strong Hook for Your Ads
In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every powerful story begins with a strong hook; ads are no exception. How can you expect to reel in customers if you don’t hook them…
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Why Airbnb’s “Strangers” Ad Works: Cultivating Empathy In Marketing
Not all stories need words. If you practice cultivating empathy in marketing, your audience will be hooked on a feeling rather than a phrase. Directed by Kim Gehrig, “Strangers” is somewhat of a master class in storytelling. Empathy is at its core, bolstered by cinematic sound effects and literary devices such as suspense. …
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3 Trends for Marketing Beauty in 2020
With a global pandemic forcing us to spend copious amounts of time isolated at home and staring at our own reflection in virtual meetings, consumers are making big changes in their beauty priorities. Marketers need to keep up with these beauty trends and move quickly to pivot their strategies to accommodate our strange new reality.…
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Instagram Stories for Brands: Is the Juice Worth the Squeeze?
Instagram Stories for brands. It seems like a no-brainer… The big question –> Is all that time, money, and energy you spend creating Instagram Stories worth it? That’s exactly what we are going to dig into. Marketers are in a global battle for attention, not just from competitors, but from every person and…
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