It’s no secret that powerful storytelling is engaging. Our natural gravitation toward stories is a beautiful human quality. Stories tap into our fears, dreams, desires etc. But the best stories… Read More »Improve Marketing Performance with These 4 Literary Devices
More often than not, a story contains multiple stories, like a nesting doll made out of words. Your brand world is built the same way, but instead of stories within… Read More »The Building Blocks of Your Brand World
Let’s pretend storytelling is a tree for a second. Worldbuilding is one of its most vital roots; without it, the tree would fall. And it isn’t just reserved for fictional… Read More »Immersive Brand Worldbuilding
Maybe it hits you when you smell chocolate chip cookies baking in the oven or the briny scent of the sea. Maybe it’s stirred up by the sight of a… Read More »Harnessing the Power of Nostalgia: Take Customers Back to the Good Old Days
In a recent survey, it was found that there are two billion active users on Instagram. Two billion! That statistic is staggering, and it captured your attention, didn’t it? Every… Read More »How to Write a Strong Hook for Your Ads
Not all stories need words. If you practice cultivating empathy in marketing, your audience will be hooked on a feeling rather than a phrase. Directed by Kim Gehrig, “Strangers” is… Read More »Why Airbnb’s “Strangers” Ad Works: Cultivating Empathy In Marketing
With a global pandemic forcing us to spend copious amounts of time isolated at home and staring at our own reflection in virtual meetings, consumers are making big changes in… Read More »3 Trends for Marketing Beauty in 2020
Instagram Stories for brands. It seems like a no brainer… The big question –> Is all that time, money, and energy you spend creating Instagram Stories worth it? That’s exactly… Read More »Instagram Stories for Brands: Is the Juice Worth the Squeeze?
The biggest gap in digital marketing today exists between capturing consumer attention and converting that attention into some sort of meaningful action for the brand. Like customer acquisition, sales, and… Read More »The Biggest Gap in Digital Marketing and the Storytelling Solution