Posts Tagged ‘Storytelling Basics’
The Biggest Gap in Digital Marketing and the Storytelling Solution
The biggest gap in digital marketing today exists between capturing consumer attention and converting that attention into some sort of meaningful action for the brand. Like customer acquisition, sales, and retention. Filling this gap would instantly boost our conversion rates, ROI, and retention rates. Storytelling can help fill the gap, but in order to understand…
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Types of Stories Brands Can Tell: The Ultimate List
You buy into storytelling for marketing but don’t know what stories to tell. That’s okay. This guide will provide you with a list of all the different types of stories your brand can tell. The big thing to remember with storytelling is that it’s limited only by your imagination. For brands who make…
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Interactive Storytelling in Marketing: Is the Hype Real?
The time is now for interactive storytelling in marketing. Various factors are coming together that all point towards brands needing to find a way to break through the clutter, emotionally-connect with consumers, and expedite sales. For us, the hype is very real when it comes to interactive storytelling in marketing. Here’s why… Marketing in…
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Why Use a Digital Storytelling Platform?
Your marketing content is falling flat. You know it. Your team knows it. Your audience feels it. The good news is that it’s not your fault. The one-dimensional content that worked for brands a few years ago is actually hurting them today. With tools like social media and mobile,…
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How to Use Brand Storytelling to Break Through: The Ultimate Guide
Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck just happened. In today’s guide you’ll learn: The secret to why stories sell How to structure your brand stories for success How to use brand…
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How to Recruit Students: Tell Your College Story
Looking for the most effective way to recruit students to your college or university? With so many college and university options out there these days, recruitment has become a huge priority for higher education. That’s where storytelling comes in. By telling your college story, you can break through to prospective students. The college story…
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Why Storytelling Matters to Marketers
In today’s world people are inundated with marketing messages. Cutting through the clutter just to have a chance to resonate with the audience is the most critical first step a marketer can take. That’s why storytelling matters. Stories can help brands break through. When you consider the following stats, it’s fair to say that…
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Storytelling 101: Become a Better Storyteller
Storytelling is a form of art. The art of storytelling. Storytelling is not something that can be learned overnight, but starting with storytelling 101 will put you on the right path. It’s a process of mastery which is accomplished over time. Mastering storytelling takes commitment, creativity, vision, and skill. For marketers, mastering storytelling 101…
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