Posts Tagged ‘The future of digital marketing’
Mastering Detailed Storytelling in Advertising
https://storysoft.io/wp-content/uploads/2024/01/mastering-detailed-storytelling-1.mp3 Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds and hearts opening to not just the story you tell but your brand as well. Draw out emotions with detail Would you be more inclined…
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Dexcom’s 2023 Super Bowl Ad: Normalizing Medical Devices
https://storysoft.io/wp-content/uploads/2023/02/dexcom-1.mp3 The Super Bowl brought us its usual abundance of star-studded commercials on Sunday, Dexcom standing out with an ad for its new continuous glucose monitoring (CGM) system, featuring pop sensation Nick Jonas. The ad might not have millions of YouTube views like those sponsored by brands such as Pepsi and T-Mobile, but 160K is…
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Conversational Marketing: Meet Customers at a Human Level
https://storysoft.io/wp-content/uploads/2024/01/conversational-marketing-1.mp3 The personalization of marketing has become a priority across industries, and with good reason. McKinsey’s Next in Personalization Report revealed that 71% of consumers expect personalization. To expect personalization is to expect humanization. And what’s more human than having a conversation? Here enters conversational marketing. What is conversational marketing? Defined by its creator, tech…
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Increase Marketing Conversion Rates by Choosing the Right CTA
A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a product or signing up for a newsletter. You’ve likely heard the term “action item” be tossed around your workplace. A CTA is like an action…
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Why You Should Create Personalized Content for Patients
Health is an incredibly personal topic, arguably the most personal. Why not treat it as such? Creating personalized content for patients should be the norm. Think about it like this: if a patient goes to their doctor to be prescribed medication to help them, the doctor treats them like a human. They are sympathetic,…
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Why You Should Prioritize Personalized Content
As the old adage goes, treat people how you want to be treated. In this case, treat customers like actual humans rather than faceless numbers. Personalized content is vital to your success. Would you pay any mind to a generic ad that makes its way into your inbox like an unwanted pest? Probably not. Let’s…
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The Reign of Brevity: Why Snackable Content Maximizes Engagement
When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok or a baby boomer reading a brief article, you’re snacking on text or graphics, not devouring a full meal of information. Snackable content maximizes engagement…
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Why Omnichannel Pharma is the New HCP and Patient Engagement Solution
Multichannel efforts weren’t enough to break through to busy HCPs and patients, so an omnichannel approach is steadily coming to the forefront of pharma marketing strategy. Omnichannel pharma is today’s dynamic solution to adapting to the evolving marketing landscape. Smart Insights describes omnichannel marketing as being “about providing appropriate and relevant content across different channels…
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Why Snackable Content Is the Future of Pharma Marketing
Brand websites aren’t going out of style, but they can coexist alongside a new method of pharma marketing, that being snackable content, more specifically, the snackable digital experience. Instead of inundating HCPs with an entire website’s worth of information to sift through inefficiently, guide them through a brief but immersive digital experience on their…
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