The Next Great Marketing Nexus: Storytelling and Personalization

No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you that information, at that moment.   QR codes, lead capture apps for the iPad, website tracking cookies, all of these martech tools can be leveraged…

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2 Personalized Marketing Examples to Help Your Brand Stand Out

If your brand is not providing me with the experience I want, the content I need, or the information I’m looking, at the moment I want it, you lose me. Personalized marketing is how brands will succeed in the future of marketing. In this article, we’ll take a look at three personalized marketing examples to…

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Successful Product Marketing Starts with Storytelling

In a global cluttered marketplace, how do you get your products to stand out? It’s the biggest questions brands need to answer today. It’s a consumer driven world, and if you want them to pay a premium for your product, you need to give them a good reason. To succeed in this environment, brands need…

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The Future of Marketing is Personalized Digital Storytelling

The future of marketing centers around a brands’ ability to deliver a magical digital experience, personalized to an individual, at the right time, with the right message, and through the right channel.   In a cluttered global marketplace, attention is a marketers biggest asset.   In order to break through the clutter, capture and hold…

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