A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a… Read More »Increase Marketing Conversion Rates by Choosing the Right CTA
Health is an incredibly personal topic, arguably the most personal. Why not treat it as such? Creating personalized content for patients should be the norm. Think about it like this:… Read More »Why You Should Create Personalized Content for Patients
As the old adage goes, treat people how you want to be treated. In this case, treat customers like actual humans rather than faceless numbers. Personalized content is vital to… Read More »Why You Should Prioritize Personalized Content
When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok… Read More »The Reign of Brevity: Why Snackable Content Maximizes Engagement
Multichannel efforts weren’t enough to break through to busy HCPs and patients, so an omnichannel approach is steadily coming to the forefront of pharma marketing strategy. Omnichannel pharma is today’s… Read More »Why Omnichannel Pharma is the New HCP and Patient Engagement Solution
Brand websites aren’t going out of style, but they can coexist alongside a new method of pharma marketing, that being snackable content, more specifically, the snackable digital experience. Instead of… Read More »Why Snackable Content Is the Future of Pharma Marketing
No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you… Read More »The Next Great Marketing Nexus: Storytelling and Personalization
If your brand is not providing me with the experience I want, the content I need, or the information I’m looking, at the moment I want it, you lose me.… Read More »2 Personalized Marketing Examples to Help Your Brand Stand Out
In a global cluttered marketplace, how do you get your products to stand out? It’s the biggest questions brands need to answer today. It’s a consumer driven world, and if… Read More »Successful Product Marketing Starts with Storytelling
