Detail is a fundamental part of storytelling. It imbues stories with meaning. This goes for storytelling in advertising too. Without detail, there’s no connecting force pulling consumers in, minds and… Read More »Mastering Detailed Storytelling in Advertising
The Super Bowl brought us its usual abundance of star-studded commercials on Sunday, Dexcom standing out with an ad for its new continuous glucose monitoring (CGM) system, featuring pop sensation… Read More »Dexcom’s 2023 Super Bowl Ad: Normalizing Medical Devices
The personalization of marketing has become a priority across industries, and with good reason. McKinsey’s Next in Personalization Report revealed that 71% of consumers expect personalization. To expect personalization is… Read More »Conversational Marketing: Meet Customers at a Human Level
A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a… Read More »Increase Marketing Conversion Rates by Choosing the Right CTA
Health is an incredibly personal topic, arguably the most personal. Why not treat it as such? Creating personalized content for patients should be the norm. Think about it like this:… Read More »Why You Should Create Personalized Content for Patients
As the old adage goes, treat people how you want to be treated. In this case, treat customers like actual humans rather than faceless numbers. Personalized content is vital to… Read More »Why You Should Prioritize Personalized Content
When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok… Read More »The Reign of Brevity: Why Snackable Content Maximizes Engagement
Multichannel efforts weren’t enough to break through to busy HCPs and patients, so an omnichannel approach is steadily coming to the forefront of pharma marketing strategy. Omnichannel pharma is today’s… Read More »Why Omnichannel Pharma is the New HCP and Patient Engagement Solution
Brand websites aren’t going out of style, but they can coexist alongside a new method of pharma marketing, that being snackable content, more specifically, the snackable digital experience. Instead of… Read More »Why Snackable Content Is the Future of Pharma Marketing