Never been a better time to be a marketer
The internet and social media have made it cheaper and easier for brands to reach their target audience
THE CHALLENGE IS COMPETING FOR ATTENTION IN A CROWDED GLOBAL MARKETPLACE
Consumers are inundated with ads & content from brands large and small
In an age of distraction and unlimited choice, how can you help your brand break through?
Authentic brand stories break through
Telling powerful stories trigger a cascade of effects within an audience like nothing else can
Great brand stories create a deep empathetic bond between the main character and the audience. The feeling of ’like me’ causes emotions to flow when something positive or negative happens.
In a world filled with distraction, attention is a marketer’s most valuable asset. Storytelling captures an audience’s attention and holds it in suspense until the telling is finished.
During the flash of insight when a story’s meaning is revealed, anything presented to the mind in this moment lodges in its memory. This is when the marketer plants the call-to-action.
Why is storytelling so powerful?
Humans are hardwired for stories
Powerful stories win hearts and change minds
- Great stories cause chemical reactions in the brain, flooding humans with a rush of emotions
- Through the emotional connection, stories get people to love your brand, feel for your brand, cry for your brand, and buy your brand
Use the power of storytelling to grow your brand
Breakthrough brand stories stick, spread, and sell
According to cognitive psychologist Jerome Bruner, messages delivered as stories can be up to 22x more memorable. Tell branded stories, create branded memories.
Audiences relive the emotional connection they have with a story each time they retell, which creates the desire to retell the story. Great stories go viral. That's the power of storytelling.
Powerful brand, product, and service stories create an 'aha' moment for an audience, and for approximately 6-8 seconds the mind is open to a sales message. In this moment, brands sell.