The power of storytelling
When a story catches our attention and engages us, we are more likely to absorb the message and meaning within it than if the same message was presented simply in facts and figures.
Never been a better time to be a marketer
The internet and social media have made it cheaper and easier for brands to reach their target audience
The challenge is competing for attention in a crowded global marketplace
Consumers are inundated with ads & content from brands large and small
In an age of distraction and unlimited choice, how can you help your brand break through?
Why is storytelling so powerful?
The internet and social media have made it cheaper and easier for brands to reach their target audience
- Great stories cause chemical reactions in the brain, flooding humans with a rush of emotions
- Through the emotional connection, stories get people to love your brand, feel for your brand, cry for your brand, and buy your brand

Use the power of storytelling to grow your brand
Breakthrough brand stories stick, spread, and sell
Stories Stick
According to cognitive psychologist Jerome Bruner, messages delivered as stories can be up to 22x more memorable. Tell branded stories, create branded memories.
Stories Spread
Audiences relive the emotional connection they have with a story each time they retell, which creates the desire to retell the story. Great stories go viral. That's the power of storytelling.
Stories Sell
Powerful brand, product, and service stories create an 'aha' moment for an audience, and for approximately 6-8 seconds the mind is open to a sales message. In this moment, brands sell.