Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
Immersive Brand Worldbuilding
Let’s pretend storytelling is a tree for a second. Worldbuilding is one of its most vital roots; without it, the tree would fall. And it isn’t just reserved for fictional…
STORYSOFT’S UX Laws Guide for Digital Storytelling
Senior UX designer Jon Yablonski compiled a list of UX laws built on the basis of psychology and the trends seen in how humans perceive various aspects of design. In…
Marketing Mavens: Orangetheory Masters Community Marketing
Orangetheory Fitness offers more than killer workouts, it offers community. Boasting nearly a million members, the fitness giant has its customers in the palm of its orange hands. Community marketing…
Practicing Empathetic Marketing in the Life Sciences
Empathetic marketing should be standard practice across industries. When we lead with empathy, we recognize people as individuals with specific needs, values, and characteristics. Without empathy, a customer might as…
3 Marketing Resolutions to Add to Your 2023 List
Whether you’re the type to thoughtfully take to your journal on December 31st or scoff at personal resolutions, it’s still a smart idea to look ahead when it comes to…
Seasonal Nostalgia Marketing
When December rides in on its merry sleigh, seasonal nostalgia marketing is just the thing to captivate consumers. Welcome the Ghost of Christmas Past to centerstage, with it a flurry…
Data Storytelling: How Spotify Wrapped Hooks the World
The holiday season isn’t the only thing to look forward to come late November. Spotify Wrapped is the early Christmas gift that hijacks social media and conversations for a few…
The Perfect Recipe for Holiday Marketing
The holiday season is upon us. As the nights get longer and the days get colder, we find solace in our loved ones, perhaps by a fire. Holiday marketing should…
Color Psychology Part Three: Pink Branding
In today’s color blog, we’ll dive into the psychology of pink and how you can use pink branding to target specific audiences. From its gendered associations to its possible soothing…