Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
Increase Marketing Conversion Rates by Choosing the Right CTA
A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a…
Color Psychology Part Two: Marketing with Red
The psychology of red deserves a blog all to itself, as it’s a meaty subject. Like green, red is a double-sided coin, making marketing with red versatile. It’s the color of…
Color Psychology: Leveraging Colors in Marketing
Our exterior world is a vast map of colors. We wake to blue skies and green trees. Some of us sip dark brown coffee as we stare at white screens.…
Ramp Up Engagement with Interactive Marketing
Our daily lives are so steeped in interactivity that you might not even think about it. You go into a coffee shop and order from an interactive takeout menu without…
Humor Marketing: Leveraging Laughter in Your Ads
Humor is a timeless hook. We know it works because the punchline comes at the end of a joke. This means an audience is already captivated prior to the heavy…
The Power of Perspective: Vrbo Shows Us How Our Story Begins
In Vrbo’s new ad, released in late July, we witness the power of perspective, especially because the perspective is ours. For the first half of the 30-second ad, you are…
Digital Story Builder: No Code Needed
Your brand deserves the spotlight. What better spotlight is there than powerful storytelling? With our innovative story builder, you can create an immersive digital experience for your brand. The best…
STORYSOFT’s ABT Framework Guide
There is no one way to go about telling a story. Some begin in medias res, while others start from the ground up, before the action has loudly announced its…
It’s Time to Prioritize Personalization: Today’s Examples
Personalization is becoming less of an option and more of a necessity when it comes to modern marketing strategy. In McKinsey & Company’s 2021 report, it was determined that 70%…