Deliver Personalized Website Experiences to HCPs and Patients
You might think personalization and healthcare websites don’t mix. How could physician and patient visitors receive messaging tailored to them when a website is essentially static? It’s easier than you’d think. By embedding STORYSOFT Stories into your brand websites, you’ll be able to facilitate personalized website experiences for each HCP and patient who lands on your site.
It’s the new website engagement solution that will aid the healthcare industry in keeping up with modern tech and marketing, allowing healthcare brands to stand out.
How do you plug in personalized website experiences?
Simply embed our installation script into your patient or HCP website to plug in one or multiple Stories. With the help of our IT team, it’s a hassle-free integration. Additionally, when you’re ready to drop in a new Story or refresh messaging in existing Stories, you can do so seamlessly, not disrupting the existing site layout and design or updating your entire website.
Stories embedded on a web page can read UTM parameters that are added to the web page URL. Based on the parameter, Story content dynamically transforms to deliver the right message to the right person.
You can deliver personalized website experiences based on specialty, geolocation, prescriber status, and more!
For example, say you’re speaking with both an efficacy-focused HCP and a safety-focused HCP. By adding UTM parameters such as “efficacy” and “safety” to a particular web page URL, each HCP can be fed a personalized experience hinging upon that preference.
Give your HCP and patient websites the personal edge they need to keep visitors on site longer, opening the door to high-value actions and shutting out high bounce rates.
Deliver personalized website experiences with STORYSOFT. Learn more.
Book a Demo
See how to bring personalized digital experiences to life for your brand
During the call you will:
- Hear how it works
- See example digital Stories
- Walk through the analytics
- Get your questions answered
