Pharma Marketing
Go Evergreen: Keep Your Healthcare Brand Website Fresh
If one of your ultimate marketing objectives is to drive HCPs and patients to your site, your biggest focus should be your website content. What is your target audience landing on? Will it invite them into your brand world or will it cause them to bounce? You have to keep your healthcare brand website fresh…
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Why Storytelling Sticks: The Power of Stories Over Stats in Healthcare Marketing
Storytelling is vital to the human experience and to the way we process information. This means storytelling marketing is not a modern novelty but rather an age-old necessity. Storytelling in healthcare marketing is no different. Every healthcare brand has a story. Every patient has a story. Those stories are hooks. What makes storytelling so…
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Increase Time with Physicians by Ditching the Field-Triggered Emails
Reps need a new way to increase time with physicians. Why? Access to physicians has been steadily declining, driving reps to turn to email to grab HCP attention. The problem? Physicians are being inundated with field-triggered emails, rendering them ineffective. Many brands are seeing a drop in open and click-through rates. That means email…
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Reduce Pharma Website Bounce Rates with Personalized Digital Experiences
Do your HCP and patient websites look the same as your competitors’? To reduce pharma website bounce rates, you need to stand out from the rest. It’s time to try something new. Embed engaging, interactive digital experiences throughout your brand website to capture user attention and avoid the high bounce rates so many…
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Increase Healthcare Sales Rep Time with HCPs Using Digital Experiences
The time healthcare sales reps get to spend with HCPs is collapsing. Help increase healthcare sales rep time with HCPs by using digital experiences as interactive leave behinds. Bridging the gap between healthcare sales reps and HCPs Digital experiences (Stories) are convenient, compliant, and pack an emotional punch. Stories contain core brand messages and engaging…
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A Step-by-Step Guide: Make Healthcare Marketing Content More Engaging
There’s no shortage of healthcare marketing content out there, but its lack of variety results in a bland sea of sameness. What there is a shortage of is fresh, innovative content, the irresistible kind that hooks HCPs and patients. You have a stocked reservoir of assets, but to boost quality engagement, you need to…
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5 Components of Irresistible Audiovisual Experiences for HCPs & Patients
Simple video is not enough to win over HCPs and patients. That breed of audiovisual content only requires a passive type of engagement. Your audience can watch a commercial without absorbing key messages or taking action. Creating dynamic audiovisual experiences for HCPs and patients is the secret to promoting active engagement. Active engagement drives…
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Add TikTok-like Experiences to Your Healthcare Brand Website
Snackable content is preferred by most consumers today. Billions of people use apps like TikTok and Instagram, which rely on their brevity to wrangle hard-earned attention. Healthcare marketers can leverage the same short-form digital content to appeal to the needs of the modern HCP and patient, adding TikTok-like experiences to their healthcare brand website. …
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A TikTok Alternative for Healthcare Brands
Since its 2016 release, TikTok has become a staple app for many, seemingly every industry carving out its own unique corner of the platform: beauty, fashion, fitness, publishing, music, tech…it would be easier to list those not using the platform. While there are members of the healthcare space on TikTok, compliance is a big concern.…
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