Create Interactive Experiences for Pharmaceutical Brands with STORYSOFT Studio
If you’ve been searching for an all-in-one solution to your pharma marketing needs, look no further. Introducing STORYSOFT Studio, our one-of-a-kind content creation tool. Create interactive experiences for pharmaceutical brands in minutes, covering any key topics, from new data to patient testimonials.
Have full creative control and freedom over your experiences and make MLR-requested changes directly in the Studio. It’s straightforward and seamless.
Upload your brand assets into STORYSOFT Studio and get designing
With STORYSOFT Studio, there’s no need to start from scratch. Leverage what you already have to reduce project costs.
Start by gathering your approved brand assets, from IVAs to videos. This will lay the groundwork for your standout pharmaceutical brand experiences.
Drop your assets into STORYSOFT Studio to transform them into an experience HCPs and patients won’t be able to resist.
Next, begin designing. Our Studio is full of captivating elements, from simple animations to more advanced features like interactive carousels and accordions, as well as some AI-based tools.
Such elements will prompt users to remain engaged and invested in your interactive pharmaceutical brand experience. If enticed to click through your experience in its entirety, they’ll consume more key messages and likely take more high value actions.
The Studio also includes built-in pharmaceutical features to ensure your experience remains compliant: ISI, references, and customizable footer buttons for required elements such as study design and PI.
Thread your content together with story-driven copy
Harness the power of storytelling to break through to HCPs and patients.
We tell stories every day to connect with peers and make sense of the world around us. Storytelling gives a message wings and amplifies meaning. In short, it's the most powerful tool at your disposal.
Start with a strong hook—such as a surprising statistic or a provocative question—to pull HCPs and patients into the brand story you’re telling. An effective hook is crucial. Without one, you can say goodbye to your audience before they’ve even had a chance to settle into your experience.
Once hooked, reel HCPs and patients in further with emotion-evoking language. Tug at their heartstrings. Show them how your pharmaceutical brand helps patients live fuller lives. This doesn’t mean packing a brand novel into your experience. Concision is key. Keep your content snackable to reduce drop-off.
Finally, add a compelling call-to-action (or a few) linking out to key resources, enrollment forms, and more, allowing HCPs and patients to move forward with your brand in whichever capacity best suits their needs.
Publish your interactive experience as a microsite with one click
Once you’ve finished creating your interactive pharmaceutical experience in STORYSOFT Studio, you can publish it as a microsite with one click.
How can you drive HCPs and patients to your experience?
There are four channel drivers we recommend:
- Direct to HCP/Patient: emails, QR codes, LinkedIn ads, etc.
- Website embed: embed personalized experiences into your website to reduce drop-off
- Rep-delivered campaigns: at the close of a sales call, reps choose a relevant experience to share with an HCP
- Conference experiences: run your experiences on touch-screen monitors in your booth or plaster QR codes onto conference posters
As with all STORYSOFT Stories, you’ll be able to track goal-based performance metrics with our actionable analytics. See where HCPs and patients drop off in your Stories to uncover the pieces of them that aren't resonating.
Start building your own personalized, interactive experiences today, opening a door to endless possibility.
Create interactive experiences for pharmaceutical brands with STORYSOFT Studio now. Learn more.
Book a Demo
See how to bring personalized digital experiences to life for your brand
During the call you will:
- Hear how it works
- See example digital Stories
- Walk through the analytics
- Get your questions answered
