Go Evergreen: Keep Your Healthcare Brand Website Fresh
If one of your ultimate marketing objectives is to drive HCPs and patients to your site, your biggest focus should be your website content. What is your target audience landing on? Will it invite them into your brand world or will it cause them to bounce? You have to keep your healthcare brand website fresh and engaging to promote retention and high-value actions.
Embedding digital experiences—what we call Stories—into your healthcare brand website is one proven solution, encouraging HCPs and patients to spend more time on your site.
The beauty of Story embeds is their longevity. You can continually add new Stories to your website without having to ditch the older Stories, your brand world expanding over time and becoming more rich. Stories are evergreen and ever-growing. HCPs and patients will always have something to refer back to, and if implemented strategically, something new to explore as well.
Embed personalized digital experiences into your website
So how do Stories work? They’re interactive, social media-style experiences complete with built-in compliance features and striking audiovisual elements. More than that, Stories are snackable. With a decrease in attention span and an increase in content (more so an inundation of content), HCPs and patients crave bite-sized experiences.
Less really is more, especially when it evolves into more. What I mean by that is you can hook your audience with a nibble of relevant, conveniently packaged information, driving them to explore long-form content. The hook is the jumping off point.
“Of all our tactics, STORYSOFT has the highest likelihood to have our new data actually heard by our audiences because it's interactive, engaging, and simple.” - Amna H., Marketing Director, Amgen
This way, when an HCP or patient lands on your website, they’ll have a short and sweet introduction to your brand, setting the scene, so to speak, and opening the door to more resources and deeper engagement.
Bonus 1: Embedded Stories can be personalized using UTM parameters passed along from drivers such as banners, emails, and SEM ads.
Continually refresh your website content
Now that you’ve elevated your healthcare brand website with Stories, how do you keep it from becoming stagnant? Give HCPs and patients something new.
How? Simply plug a new Story into the hero section of your homepage or another webpage, shifting the previous Story down into a scrollable library for easy access.
Think of it like Instagram Stories. Content creators keep followers interested with new Stories, but they keep popular Stories accessible in the Highlights section of their profile.
We call this reservoir of evergreen Stories the STORYSOFT WebFrame™, as seen below.
Bonus 2: With each new Story you plug in, you'll be able to gain even more insight into your audience thanks to our actionable analytics.
Revamp your website now to give HCPs and patients a full, fresh experience that blows competitors out of the water.
Keep your healthcare brand website fresh with STORYSOFT. Learn more.
Book a Demo
See how to bring personalized digital experiences to life for your brand
During the call you will:
- Hear how it works
- See example digital Stories
- Walk through the analytics
- Get your questions answered
