Posts Tagged ‘Storytelling Science’
The Science Behind Storytelling: When You Give a Brain a Story
We all consume stories on a daily basis, whether that be a friend’s account of their weekend, a popular TV show, or a harrowing report on the news. Storytelling is so deeply ingrained in us that you might not think twice about your body’s reaction to it. The science behind storytelling explains those reactions. It…
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A Marketer’s Secret: Emotional Marketing
It’s simple: emotional marketing performs best. As the name suggests, emotional marketing involves calling on your audiences’ emotions to get them to act. Whether that action is buying, calling, or sharing, emotional appeal pushes people to take the extra step in the process. This may seem like a no-brainer, but mastering emotional marketing is…
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The Next Great Marketing Nexus: Storytelling and Personalization
No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you that information, at that moment. QR codes, lead capture apps for the iPad, website tracking cookies, all of these martech tools can be leveraged…
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The Biggest Gap in Digital Marketing and the Storytelling Solution
The biggest gap in digital marketing today exists between capturing consumer attention and converting that attention into some sort of meaningful action for the brand. Like customer acquisition, sales, and retention. Filling this gap would instantly boost our conversion rates, ROI, and retention rates. Storytelling can help fill the gap, but in order to understand…
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How to Use Brand Storytelling to Break Through: The Ultimate Guide
Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck just happened. In today’s guide you’ll learn: The secret to why stories sell How to structure your brand stories for success How to use brand…
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Why Storytelling Matters to Marketers
In today’s world people are inundated with marketing messages. Cutting through the clutter just to have a chance to resonate with the audience is the most critical first step a marketer can take. That’s why storytelling matters. Stories can help brands break through. When you consider the following stats, it’s fair to say that…
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Storytelling 101: Become a Better Storyteller
Storytelling is a form of art. The art of storytelling. Storytelling is not something that can be learned overnight, but starting with storytelling 101 will put you on the right path. It’s a process of mastery which is accomplished over time. Mastering storytelling takes commitment, creativity, vision, and skill. For marketers, mastering storytelling 101…
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