We all consume stories on a daily basis, whether that be a friend’s account of their weekend, a popular TV show, or a harrowing report on the news. Storytelling is… Read More »The Science Behind Storytelling: When You Give a Brain a Story
It’s simple: emotional marketing performs best. As the name suggests, emotional marketing involves calling on your audiences’ emotions to get them to act. Whether that action is buying, calling, or… Read More »A Marketer’s Secret: Emotional Marketing
No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you… Read More »The Next Great Marketing Nexus: Storytelling and Personalization
The biggest gap in digital marketing today exists between capturing consumer attention and converting that attention into some sort of meaningful action for the brand. Like customer acquisition, sales, and… Read More »The Biggest Gap in Digital Marketing and the Storytelling Solution
How to Use Brand Storytelling to Break Through: The Ultimate Guide Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level,… Read More »How to Use Brand Storytelling to Break Through: The Ultimate Guide
In today’s world people are inundated with marketing messages. Cutting through the clutter just to have a chance to resonate with the audience is the most critical first step a… Read More »Why Storytelling Matters to Marketers
Storytelling is a form of art. The art of storytelling. Storytelling is not something that can be learned overnight, but starting with storytelling 101 will put you on the right… Read More »Storytelling 101: Become a Better Storyteller