Why You Should Prioritize Personalized Content

As the old adage goes, treat people how you want to be treated. In this case, treat customers like actual humans rather than faceless numbers. Personalized content is vital to your success. Would you pay any mind to a generic ad that makes its way into your inbox like an unwanted pest? Probably not.

Let’s say that same ad addresses you by name and offers a deal catered to your particular interests. Now we’re talking.

Consumers crave personalization 

Consumers have been proven to want personalized content. In fact, a survey done by Salesforce Research revealed that consumers are 2.1x more likely to view personalized offers as important versus unimportant. Additionally, according to CMO by Adobe, 66% of consumers say encountering content that isn’t personalized would stop them from making a purchase. That’s not a small number.

If a consumer doesn’t value or engage with your ad because it’s impersonal, that would be an unfortunate and avoidable loss.

How to prevent losing their business? Make it personal. It’s as simple as that.

You can’t force someone to interact with your ad, but you can curate it so that they want to, feeling as if it will benefit them and that they are being heard.

Follow greetings with names. Hello Sally. Harry, we have the perfect pair of jeans for you. Lucy, have you been looking for a new shade to make your eyes pop?

Consumers are so eager to be more than a number that 83% of them are willing to share their data so that brands can create personalized experiences for them to consume. Don't let them down.

Marketers are already strategizing

Personalization is already a focal point for many marketing strategies. 89% of digital businesses are investing in personalization. That's a sign you should be investing in it too.

Collect first-party data from your willing customers and use it to elevate your content. It's a sure-fire way to increase engagement. More than that, personalized content boosts loyalty. 70% of consumers say a company’s understanding of their personal needs influences their loyalty.

Show your customers you know them and they'll be locked in, ready to make repeat purchases and support your brand long-term.

To acquire a customer is big, but to retain one is monumental. Loyalty is the driving force behind customer retention. You could be looking at a 33% increase in customer loyalty just by implementing an effective personalization strategy.

Personalizing your content

91% of consumers say they are more likely to shop with brands that provide relevant offers and recommendations. It’s up to you to fulfill that desire, which oftentimes comes in the form of an eblast.

Dress up your emails for each unique recipient. Offer deals tailored to each customer’s needs and wants. Address customers by name. Emails with personalized subject lines are 26% more likely to be opened than emails without.

For videos, you can broaden your reach while still adding in a dose of personalization by targeting groups of people rather than one person. It all comes down to knowing your audience and feeding them relevant information.

Your messaging should speak to the very souls of your customers. It should convince them they need what you are selling, that it will enhance their lives and solve their specific problems.

The results are in: personalization wins

The proof is in the stats. In an Evergage study, 97% of marketers reported a significant increase in personalization efforts, and almost one fourth of them saw a spike in revenue greater than 20% because of their utilization of personalization.

So what are two major benefits of personalized content, aside from building loyalty, optimizing conversion rates, and generating more revenue? 55% of marketers say: increased visitor engagement and improved customer experience.

What are you waiting for? Turn those impersonal ads into inviting messages that let your customers know you hear them and will ensure their needs are met.

With STORYSOFT, you can deliver personalized content at scale. Learn more.