A call-to-action (CTA) is a bite of text, often encapsulated in a digital button, that prompts a consumer to take a step forward with a brand, whether that’s buying a… Read More »Increase Marketing Conversion Rates by Choosing the Right CTA
When we think about the content we consume on a regular basis, much of it is bite-sized. Whether you’re a millennial scrolling through a collection of 15-second+ videos on TikTok… Read More »The Reign of Brevity: Why Snackable Content Maximizes Engagement
Brand websites aren’t going out of style, but they can coexist alongside a new method of pharma marketing, that being snackable content, more specifically, the snackable digital experience. Instead of… Read More »Why Snackable Content Is the Future of Pharma Marketing
With the rise of social media and the decline in attention span, people are accustomed to consuming snackable content, whether that be a 15-second TikTok or an Instagram story. Why not… Read More »Use Snackable Content to Engage Consumers
Instagram Stories for brands. It seems like a no brainer… The big question –> Is all that time, money, and energy you spend creating Instagram Stories worth it? That’s exactly… Read More »Instagram Stories for Brands: Is the Juice Worth the Squeeze?
The time is now for interactive storytelling in marketing. Various factors are coming together that all point towards brands needing to find a way to break through the clutter, emotionally-connect… Read More »Interactive Storytelling in Marketing: Is the Hype Real?
Your marketing content is falling flat. You know it. Your team knows it. Your audience feels it. The good news is that it’s not your fault. The one-dimensional content that… Read More »Why Use a Digital Storytelling Platform?