Why You Should Create Personalized Content for Patients

Health is an incredibly personal topic, arguably the most personal. Why not treat it as such? Creating personalized content for patients should be the norm.   Think about it like this: if a patient goes to their doctor to be prescribed medication to help them, the doctor treats them like a human. They are sympathetic,…

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Use Snackable Content to Engage Consumers

With the rise of social media and the decline in attention span, people are accustomed to consuming snackable content, whether that be a 15-second TikTok or an Instagram story. Why not extend that to all marketing, creating those same experiences for consumers outside of social media?   We’re all consumers. Put yourself in your customer’s shoes. …

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The Next Great Marketing Nexus: Storytelling and Personalization

No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you that information, at that moment.   QR codes, lead capture apps for the iPad, website tracking cookies, all of these martech tools can be leveraged…

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2 Personalized Marketing Examples to Help Your Brand Stand Out

If your brand is not providing me with the experience I want, the content I need, or the information I’m looking, at the moment I want it, you lose me. Personalized marketing is how brands will succeed in the future of marketing. In this article, we’ll take a look at three personalized marketing examples to…

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