Transform Your Healthcare Brand Website with STORYSOFT
To give your HCP and patient websites the facelift they need to capture and hold visitor attention, leverage digital experiences. Digital experiences—what we call Stories—are interactive, personalized, and highly engaging. Stories can transform your healthcare brand website, taking what was once static and impersonal and making it a responsive digital hub.
Transform your healthcare website with Stories
You can embed one or multiple Stories into your HCP and patient websites. For example, you could add a standalone disease awareness Story to the hero section of your patient website or a new indication Story to your HCP website.
One option for embedding multiple Stories into your healthcare brand website is the easy-to-install STORYSOFT interactive Story player, which provides a home for your Stories that functions similarly to Instagram Stories while being wholly compliant.
Website visitors can scroll through a feed of your personalized digital experiences, interacting with them to learn more about your healthcare brand. By giving HCPs and patients a unique pool of Story options, you’ll keep them engaged, reducing bounce rates and increasing the number of high-value actions they take.
Your website doesn’t have to fit into the same tired box as your typical healthcare brand website. Trying something fresh is what will encourage HCPs and patients to stay on your website for longer.
Deliver personalized digital experiences to website visitors
So we know your healthcare brand Stories can be personalized, but what’s even better is that your HCP and patient websites can be personalized too.
Stories embedded on any desired web page can read UTM parameters that are added to the web page URL. Based on the parameter, Story content dynamically transforms to deliver the right message to the right person.
You can deliver personalized website experiences based on specialty, geolocation, prescriber status, and more!
For example, say you’re speaking with both an efficacy-focused HCP and a safety-focused HCP. By adding UTM parameters such as “efficacy” and “safety” to a particular web page URL, each HCP can be fed a personalized experience hinging upon that preference.
Keep your healthcare brand website fresh
Transforming your healthcare brand website with STORYSOFT is not a static, one-and-done solution. It is an evolving, pliable transformation that defies stagnance.
You can continually add new Stories to your website without having to ditch the older Stories, your brand world expanding over time to encompass a wide range of branded (or unbranded) topics.
The power of the STORYSOFT interactive Story player is in its longevity.
Stories are evergreen and ever-growing. HCPs and patients will always have something to refer back to, and if implemented strategically, something new to explore as well.
Plus, with each new Story you plug in, you'll be able to gain invaluable insight into your audience thanks to our actionable analytics.
Leverage STORYSOFT Stories to transform your healthcare website now. Say goodbye to high bounce rates and low engagement. Say hello to the future of website marketing.
Transform your healthcare brand website with Stories. Learn more.
Book a Demo
See how to bring personalized digital experiences to life for your brand
During the call you will:
- Hear how it works
- See example digital Stories
- Walk through the analytics
- Get your questions answered
