Posts by Ashley Myers
How to Activate HCPs at Conferences
Conferences provide the perfect platform to showcase your business, hundreds, if not thousands, of eager HCPs at your disposal. But how can your brand stand out among the array of competing displays? Three words: personalized digital experiences. These unique experiences will activate HCPs at conferences, driving them to take more high value actions. Activate HCPs…
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Get HCPs and Patients to Take High Value Actions on Your Site
When so much capital is put toward driving traffic to brand.com, making an immediate and measurable impact is critical. To generate high value actions, your website has to stand out. What better way to capture HCP and patient attention than with social media-style experiences? If the billions of social media users are any indication, bite-sized…
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Hook Your Audience: Marketing Tips Inspired by British Airways
https://storysoft.io/wp-content/uploads/2024/01/hook-your-audience-1.mp3 Can I tell you a secret? If your marketing content doesn’t hook your audience immediately, you’ve lost. Maybe that’s not so secret, but I’ve got your attention now, haven’t I? No one can resist feeling like they’re in on something hush-hush. Why is an instant hook so crucial? Think of a…
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The Power of Storytelling in Pharma Marketing
https://storysoft.io/wp-content/uploads/2023/08/power-of-storytelling-in-pharma-2.mp3 If you want to see an increase in prescribers and patients on therapy, take your brand messages and plant them into a meaningful story. Storytelling in pharma is natural because all patients and all brands have a story. Marry the two and you’ve got a compelling case on your hands for why people should…
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Make Your Brand Shine: Defining Brand Auras
https://storysoft.io/wp-content/uploads/2024/01/brand-aura-audio-1.mp3 The number of brands striving to make an impression on the digital world and its avid consumers is staggering. We are swarmed by ads daily, many promoting similar products. When competition is so fierce, you have to bolster your branding to make your brand shine. Defining your brand aura is a great place to…
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4 Examples of Modern Advertising That Live Outside the Box
https://storysoft.io/wp-content/uploads/2023/06/modern-ads-1.mp3 Sticking to the status quo won’t win you any points with consumers. People want to be surprised, delighted, even, by your spin on modern advertising. Think outside the box. Color outside the lines. Do anything but be predictable. Explore your creative side to wow consumers. I’ve compiled a list of ads released…
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Increase Patient Engagement by Telling a Hero vs. Villain Story
https://storysoft.io/wp-content/uploads/2023/06/villain-story-pharma-1.mp3 If you want to increase patient engagement in a fresh, creative way that stands out, tell a story. One type of story that naturally complements pharma brands is “the hero vs. the villain.” Your brand is the hero. Your villain is the condition with which targeted patients struggle. To make a positive impression…
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Boost Brand Awareness: Make Your Featured Image an Ad
https://storysoft.io/wp-content/uploads/2023/06/featured-image-an-ad-2.mp3 When perusing the wide web for blogs of interest, you’ll find yourself lost in a sea of pictures. It’s standard for blogs to present themselves to the world with a photo—frequently having only a tenuous link to the topic—and an engaging headline. The images are eye-catching, but they’re not valuable, meaning they don’t boost…
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The Unexpected Patient Engagement Solution: Humor Marketing
https://storysoft.io/wp-content/uploads/2023/05/humor-marketing-in-pharma-1.mp3 Pharmaceutical commercials often present viewers with two ends of the emotional spectrum: gray melancholy and a hopeful euphoria. But what if there’s a third option to employ? Humor marketing is a creative patient engagement solution and an unsung hero. Humor can tackle heavy subjects and package them in a way that’s more palatable…
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