A Story-First World
Persuading Audiences Through Storytelling
Persuading audiences is at the root of marketing strategy. Whether the goal is awareness, acquisition, sales, or retention, audiences need to feel intensely enough to take action. A quote from Blair Warren, an author and persuasion scholar, stands out: “People will do anything for those who encourage their dreams, justify their failures, allay their fears,…
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Why Does Nostalgia Sell?
Every choker necklace has a story attached. Nostalgia brings us back to the past and unearths emotional memories associated with those times. Do you remember playing Donkey Kong in the arcade, or maybe your parents got you the 21st-century version for your Wii? Perhaps that game was your escape from reality during a dark…
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Emotional Marketing in 2020
2020 has been a mess, and we’re barely halfway through. Marketing in 2020 asks marketers to change their strategy to reflect the crazy, emotional world. What is your brand doing to a make a connection with your audience? Right now, marketers around the world have their eyes locked on the future. “Oh, after COVID-19,…
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How To Tell A Great Story for Your Brand
Invoking Emotion Through Storytelling It’s no secret that the world is changing dramatically. With COVID-19, the way we interact with brands and advertisements is changing, and audiences are swamped with digital ads. Learning how to tell a great story for yourself and your brand will help you and your company stand out among the…
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A Marketer’s Secret: Emotional Marketing
It’s simple: emotional marketing performs best. As the name suggests, emotional marketing involves calling on your audiences’ emotions to get them to act. Whether that action is buying, calling, or sharing, emotional appeal pushes people to take the extra step in the process. This may seem like a no-brainer, but mastering emotional marketing is…
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2 Personalized Marketing Examples to Help Your Brand Stand Out
If your brand is not providing me with the experience I want, the content I need, or the information I’m looking, at the moment I want it, you lose me. Personalized marketing is how brands will succeed in the future of marketing. In this article, we’ll take a look at three personalized marketing examples to…
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Successful Product Marketing Starts with Storytelling
In a global cluttered marketplace, how do you get your products to stand out? It’s the biggest questions brands need to answer today. It’s a consumer driven world, and if you want them to pay a premium for your product, you need to give them a good reason. To succeed in this environment, brands need…
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The Future of Marketing is Personalized Digital Storytelling
The future of marketing centers around a brands’ ability to deliver a magical digital experience, personalized to an individual, at the right time, with the right message, and through the right channel. In a cluttered global marketplace, attention is a marketers biggest asset. In order to break through the clutter, capture and hold…
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