Persuading audiences is at the root of marketing strategy. Whether the goal is awareness, acquisition, sales, or retention, audiences need to feel intensely enough to take action. A quote from… Read More »Persuading Audiences Through Storytelling
Every choker necklace has a story attached. Nostalgia brings us back to the past and unearths emotional memories associated with those times. Do you remember playing Donkey Kong in the… Read More »Why Does Nostalgia Sell?
2020 has been a mess, and we’re barely halfway through. Marketing in 2020 asks marketers to change their strategy to reflect the crazy, emotional world. What is your brand doing… Read More »Emotional Marketing in 2020
Invoking Emotion Through Storytelling It’s no secret that the world is changing dramatically. With COVID-19, the way we interact with brands and advertisements is changing, and audiences are swamped with… Read More »How To Tell A Great Story for Your Brand
It’s simple: emotional marketing performs best. As the name suggests, emotional marketing involves calling on your audiences’ emotions to get them to act. Whether that action is buying, calling, or… Read More »A Marketer’s Secret: Emotional Marketing
If your brand is not providing me with the experience I want, the content I need, or the information I’m looking, at the moment I want it, you lose me.… Read More »2 Personalized Marketing Examples to Help Your Brand Stand Out
In a global cluttered marketplace, how do you get your products to stand out? It’s the biggest questions brands need to answer today. It’s a consumer driven world, and if… Read More »Successful Product Marketing Starts with Storytelling
The future of marketing centers around a brands’ ability to deliver a magical digital experience, personalized to an individual, at the right time, with the right message, and through the… Read More »The Future of Marketing is Personalized Digital Storytelling