Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
Why Does Nostalgia Sell?
Every choker necklace has a story attached. Nostalgia brings us back to the past and unearths emotional memories associated with those times. Do you remember playing Donkey Kong in…
Storytelling in Sales: A Seller’s Best Skill
“This product changed my life.” “I couldn’t have done it without this product.” “I can accomplish more with this product.” How often do you hear these types…
Emotional Marketing in 2020
2020 has been a mess, and we’re barely halfway through. Marketing in 2020 asks marketers to change their strategy to reflect the crazy, emotional world. What is your brand doing…
Creating Scalable Marketing Content
Balancing the demands of different target markets can be tricky. Make the most of your resources by creating scalable marketing content through storytelling. Marketing personalization is becoming increasingly necessary…
Using Storytelling in B2B Marketing
Your B2B targets are as human as your B2C targets. Make an emotional connection! Storytelling has many benefits as a B2B marketing strategy, but they’re usually discussed in terms…
How To Tell A Great Story for Your Brand
Invoking Emotion Through Storytelling It’s no secret that the world is changing dramatically. With COVID-19, the way we interact with brands and advertisements is changing, and audiences are swamped…
A Marketer’s Secret: Emotional Marketing
It’s simple: emotional marketing performs best. As the name suggests, emotional marketing involves calling on your audiences’ emotions to get them to act. Whether that action is buying, calling, or…
Instagram Stories for Brands: Is the Juice Worth the Squeeze?
Instagram Stories for brands. It seems like a no-brainer… The big question –> Is all that time, money, and energy you spend creating Instagram Stories worth it? That’s exactly…
The Next Great Marketing Nexus: Storytelling and Personalization
No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you…