Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
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Using Storytelling in B2B Marketing
Your B2B targets are as human as your B2C targets. Make an emotional connection! Storytelling has many benefits as a B2B marketing strategy, but they’re usually discussed in terms…
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How To Tell A Great Story for Your Brand
Invoking Emotion Through Storytelling It’s no secret that the world is changing dramatically. With COVID-19, the way we interact with brands and advertisements is changing, and audiences are swamped…
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A Marketer’s Secret: Emotional Marketing
It’s simple: emotional marketing performs best. As the name suggests, emotional marketing involves calling on your audiences’ emotions to get them to act. Whether that action is buying, calling, or…
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Instagram Stories for Brands: Is the Juice Worth the Squeeze?
Instagram Stories for brands. It seems like a no-brainer… The big question –> Is all that time, money, and energy you spend creating Instagram Stories worth it? That’s exactly…
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The Next Great Marketing Nexus: Storytelling and Personalization
No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you…
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The Biggest Gap in Digital Marketing and the Storytelling Solution
The biggest gap in digital marketing today exists between capturing consumer attention and converting that attention into some sort of meaningful action for the brand. Like customer acquisition, sales, and…
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Add Prospects to Your CRM Database Using Storytelling
Customers are the lifeblood of any successful business. Having a strong customer acquisition strategy helps brands fill the customer funnel. It starts with lead generation, and adding prospects to your…
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Types of Stories Brands Can Tell: The Ultimate List
You buy into storytelling for marketing but don’t know what stories to tell. That’s okay. This guide will provide you with a list of all the different types of stories…
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2 Personalized Marketing Examples to Help Your Brand Stand Out
If your brand is not providing me with the experience I want, the content I need, or the information I’m looking, at the moment I want it, you lose me.…
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