Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
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A Marketer’s Secret: Emotional Marketing
It’s simple: emotional marketing performs best. As the name suggests, emotional marketing involves calling on your audiences’ emotions to get them to act. Whether that action is buying, calling, or…
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Instagram Stories for Brands: Is the Juice Worth the Squeeze?
Instagram Stories for brands. It seems like a no-brainer… The big question –> Is all that time, money, and energy you spend creating Instagram Stories worth it? That’s exactly…
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The Next Great Marketing Nexus: Storytelling and Personalization
No matter if your customers are in a physical brick and mortar store, visiting you at an event, or shopping your e-Commerce site, marketing technology is available to get you…
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The Biggest Gap in Digital Marketing and the Storytelling Solution
The biggest gap in digital marketing today exists between capturing consumer attention and converting that attention into some sort of meaningful action for the brand. Like customer acquisition, sales, and…
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Add Prospects to Your CRM Database Using Storytelling
Customers are the lifeblood of any successful business. Having a strong customer acquisition strategy helps brands fill the customer funnel. It starts with lead generation, and adding prospects to your…
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Types of Stories Brands Can Tell: The Ultimate List
You buy into storytelling for marketing but don’t know what stories to tell. That’s okay. This guide will provide you with a list of all the different types of stories…
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2 Personalized Marketing Examples to Help Your Brand Stand Out
If your brand is not providing me with the experience I want, the content I need, or the information I’m looking, at the moment I want it, you lose me.…
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Successful Product Marketing Starts with Storytelling
In a global cluttered marketplace, how do you get your products to stand out? It’s the biggest questions brands need to answer today. It’s a consumer driven world, and if…
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The Future of Marketing is Personalized Digital Storytelling
The future of marketing centers around a brands’ ability to deliver a magical digital experience, personalized to an individual, at the right time, with the right message, and through the…
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