Infusing brand storytelling into your marketing strategy will help your brand stand out, take you to the next level, and leave your competition scrambling to figure out what the heck…
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5 Components of Irresistible Audiovisual Experiences for HCPs & Patients
Simple video is not enough to win over HCPs and patients. That breed of audiovisual content only requires a passive type of engagement. Your audience can watch a commercial without…
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Add TikTok-like Experiences to Your Healthcare Brand Website
Snackable content is preferred by most consumers today. Billions of people use apps like TikTok and Instagram, which rely on their brevity to wrangle hard-earned attention. Healthcare marketers can leverage…
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Standout Healthcare Super Bowl Commercials
The Super Bowl is about more than football, viewers flocking to their screens to see what new commercials big brands have cooked up each year (and for many this past…
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A TikTok Alternative for Healthcare Brands
Since its 2016 release, TikTok has become a staple app for many, seemingly every industry carving out its own unique corner of the platform: beauty, fashion, fitness, publishing, music, tech…it…
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How Your Healthcare Brand Can Leverage QR Codes
QR codes are everywhere, and for good reason. They’re convenient, easy to distribute, simple to scan, and cost-effective. You see them at restaurants instead of paper menus, on flyers in…
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Increase Healthcare Sales Rep Impact With Personalized Digital Stories
The time healthcare sales reps get to spend with the HCPs has dramatically declined. So how can you increase healthcare sales rep impact? Consider leveraging personalized digital experiences. Personalized…
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4 Digital Leave Behind Ideas for Healthcare Sales Reps
If you’re searching for a way to push digital innovation and boost healthcare sales rep impact, leverage Stories as digital leave behinds. Stories are personalized digital experiences containing core…
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How to Activate HCPs at Conferences
Conferences provide the perfect platform to showcase your business, hundreds, if not thousands, of eager HCPs at your disposal. But how can your brand stand out among the array of…
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Get HCPs and Patients to Take High Value Actions on Your Site
When so much capital is put toward driving traffic to brand.com, making an immediate and measurable impact is critical. To generate high value actions, your website has to stand out. …
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