Posts by kristen.novit
Standing Out Online as a Brand on Social Media
Standing out online is a challenge for brand marketers that gets increasingly difficult every day. With so many paths to choose from, it can be difficult to know where to spend your time as marketers’ attention is split between more and more platforms. A recent study from the eMarketer Pro database shared some interesting…
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3 Trends for Marketing Beauty in 2020
With a global pandemic forcing us to spend copious amounts of time isolated at home and staring at our own reflection in virtual meetings, consumers are making big changes in their beauty priorities. Marketers need to keep up with these beauty trends and move quickly to pivot their strategies to accommodate our strange new reality.…
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Persuading Audiences Through Storytelling
Persuading audiences is at the root of marketing strategy. Whether the goal is awareness, acquisition, sales, or retention, audiences need to feel intensely enough to take action. A quote from Blair Warren, an author and persuasion scholar, stands out: “People will do anything for those who encourage their dreams, justify their failures, allay their fears,…
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Why Does Nostalgia Sell?
Every choker necklace has a story attached. Nostalgia brings us back to the past and unearths emotional memories associated with those times. Do you remember playing Donkey Kong in the arcade, or maybe your parents got you the 21st-century version for your Wii? Perhaps that game was your escape from reality during a dark…
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Storytelling in Sales: A Seller’s Best Skill
“This product changed my life.” “I couldn’t have done it without this product.” “I can accomplish more with this product.” How often do you hear these types of statements in advertisements and marketing campaigns? These statements are common themes in product stories that bring their impacts to life. By selling products through…
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Emotional Marketing in 2020
2020 has been a mess, and we’re barely halfway through. Marketing in 2020 asks marketers to change their strategy to reflect the crazy, emotional world. What is your brand doing to a make a connection with your audience? Right now, marketers around the world have their eyes locked on the future. “Oh, after COVID-19,…
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Creating Scalable Marketing Content
Balancing the demands of different target markets can be tricky. Make the most of your resources by creating scalable marketing content through storytelling. Marketing personalization is becoming increasingly necessary to succeed in the digital marketing world. Personalized recommendations can provide immense value for consumers, but present many challenges for marketers. While a standalone algorithm…
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Using Storytelling in B2B Marketing
Your B2B targets are as human as your B2C targets. Make an emotional connection! Storytelling has many benefits as a B2B marketing strategy, but they’re usually discussed in terms of B2C marketing. However, storytelling can be just as powerful for a B2B audience. People have an innate love for narratives and human connection.…
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How To Tell A Great Story for Your Brand
Invoking Emotion Through Storytelling It’s no secret that the world is changing dramatically. With COVID-19, the way we interact with brands and advertisements is changing, and audiences are swamped with digital ads. Learning how to tell a great story for yourself and your brand will help you and your company stand out among the…
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