Posts by Ashley Myers
A Step-by-Step Guide: Make Healthcare Marketing Content More Engaging
There’s no shortage of healthcare marketing content out there, but its lack of variety results in a bland sea of sameness. What there is a shortage of is fresh, innovative content, the irresistible kind that hooks HCPs and patients. You have a stocked reservoir of assets, but to boost quality engagement, you need to…
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Generate Actionable Insights with STORYSOFT
Sifting through dense piles of jumbled third-party data is the bane of every healthcare marketer’s existence. Oftentimes it’s an unintelligible mess that does little to help indicate which marketing messages are most effective. With STORYSOFT, you can leave the mess behind. Own your data and glean actionable insights from it to continually refine your content. Collect…
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5 Components of Irresistible Audiovisual Experiences for HCPs & Patients
Simple video is not enough to win over HCPs and patients. That breed of audiovisual content only requires a passive type of engagement. Your audience can watch a commercial without absorbing key messages or taking action. Creating dynamic audiovisual experiences for HCPs and patients is the secret to promoting active engagement. Active engagement drives…
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Add TikTok-like Experiences to Your Healthcare Brand Website
Snackable content is preferred by most consumers today. Billions of people use apps like TikTok and Instagram, which rely on their brevity to wrangle hard-earned attention. Healthcare marketers can leverage the same short-form digital content to appeal to the needs of the modern HCP and patient, adding TikTok-like experiences to their healthcare brand website. …
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Standout Healthcare Super Bowl Commercials
The Super Bowl is about more than football, viewers flocking to their screens to see what new commercials big brands have cooked up each year (and for many this past Sunday, to catch a glimpse of Taylor Swift). 2024’s healthcare Super Bowl commercials tackled a range of topics, from father-daughter bonding to body image. …
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A TikTok Alternative for Healthcare Brands
Since its 2016 release, TikTok has become a staple app for many, seemingly every industry carving out its own unique corner of the platform: beauty, fashion, fitness, publishing, music, tech…it would be easier to list those not using the platform. While there are members of the healthcare space on TikTok, compliance is a big concern.…
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How Your Healthcare Brand Can Leverage QR Codes
QR codes are everywhere, and for good reason. They’re convenient, easy to distribute, simple to scan, and cost-effective. You see them at restaurants instead of paper menus, on flyers in coffee shops…but what about in the life sciences industry? Your healthcare brand could leverage QR codes to share branded content with HCPs and patients, encouraging…
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Increase Healthcare Sales Rep Impact With Personalized Digital Stories
The time healthcare sales reps get to spend with the HCPs has dramatically declined. So how can you increase healthcare sales rep impact? Consider leveraging personalized digital experiences. Personalized digital experiences act as extensions to sales calls, enabling HCPs to spend more time with your brand long after the rep has left. Create &…
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4 Digital Leave Behind Ideas for Healthcare Sales Reps
If you’re searching for a way to push digital innovation and boost healthcare sales rep impact, leverage Stories as digital leave behinds. Stories are personalized digital experiences containing core brand messages and engaging interactive elements. They function similarly to social media stories and are pharma-compliant. They’re designed to extend sales calls, keeping your brand…
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