Posts Tagged ‘Digital experiences’

QR codes are everywhere, and for good reason. They’re convenient, easy to distribute, simple to scan, and cost-effective. You see them at restaurants instead of paper menus, on flyers in coffee shops…but what about in the life sciences industry? Your healthcare brand could leverage QR codes to share branded content with HCPs and patients, encouraging…

The time healthcare sales reps get to spend with the HCPs has dramatically declined. So how can you increase healthcare sales rep impact? Consider leveraging personalized digital experiences.   Personalized digital experiences act as extensions to sales calls, enabling HCPs to spend more time with your brand long after the rep has left. Create &…

If you’re searching for a way to push digital innovation and boost healthcare sales rep impact, leverage Stories as digital leave behinds.   Stories are personalized digital experiences containing core brand messages and engaging interactive elements. They function similarly to social media stories and are pharma-compliant. They’re designed to extend sales calls, keeping your brand…

Conferences provide the perfect platform to showcase your business, hundreds, if not thousands, of eager HCPs at your disposal. But how can your brand stand out among the array of competing displays? Three words: personalized digital experiences. These unique experiences will activate HCPs at conferences, driving them to take more high value actions. Activate HCPs…

When so much capital is put toward driving traffic to brand.com, making an immediate and measurable impact is critical. To generate high value actions, your website has to stand out.    What better way to capture HCP and patient attention than with social media-style experiences? If the billions of social media users are any indication, bite-sized…

Omnichannel continues its long-standing reign as a kingly buzzword in the pharmaceutical industry, and it isn’t being overthrown anytime soon. The omnichannel approach is driven by how seamless and personalized your pharma brand’s digital experiences are for users.    HCPs and patients should feel like they are at the center of your brand’s universe, their…